The three former Top Gear presenters’ on-screen chemistry makes them a real asset in the entertainment industry. One of the giants interested in signing the trio before Amazon was Apple.
The company is now “exploring getting into the original programming business,” according to Variety. The source quotes industry insiders that apparently confirm Apple is looking to try its hand at original (video) content.
One of the options explored were the three car-savvy presenters, and it is said that Apple “made an unprecedented bid” to woo them their way.
However, the source article can’t quite confirm this as it quotes its own sources with varying degrees of certainty. One source, for instance, said that Apple’s attempt at entertainment was “more of a flirtation” than anything else.
It would be logical for Apple to want to get in on the exclusive online series act as it’s proved very effective for established players like Netflix, Hulu and more recently Amazon (Prime).