Report Says Honda S660 Won’t Be Coming To The U.S.

If you thought that Honda was bringing the Beat’s successor stateside, then we have some bad news for you.

There’s no denying that Honda has struck gold with its Kei S660 model. The car’s simple, cheap, fun motoring appeals to a variety of buyers, especially the ones over 40. Midlife Kei-crisis? Anyway, even though the S660 is blossoming on the Japanese market, it seems that the car won’t arrive in the U.S. anytime soon.

Yes, according to Automotive News, John Mendel – executive vice president of American Honda – said: “I wouldn’t put my chips on that”, countering speculations that the Japanese car maker was considering importing the little model in North America. Sorry for getting your hopes up, but the man continued stating that the U.S. simply isn’t the place for a Kei car:

“When the practicalities of the market come in, and the car only so big, that might not be the best car for the U.S. market. It might be better for India or China or somewhere else.”

And we couldn’t agree more. Normally, these “minicars” are specially developed and bespoke-tailored to suit Japan’s highly-congested cities and comply with the Japanese government tax and insurance regulations. That means the niche is too small to be profitable in exports markets.

Still, the American market is bound to get additional Honda goodies besides the NSX; the Civic Type-R is expected to debut there next year, and then there’s that mysterious mid-engine sports car that we revealed in some patent drawings not so long ago.

Mendel concludes by saying that Honda dealers are asking for both, as the idea of a sports car is highly desirable.

“They want anything in the sports car world. They’re going, “Gimme a sports car.” They want a retractable hard top; they want a high-horsepower $20,000 sports car. Because that’s the nature of what they do.”


Ken Block’s Ford Escort RS Cosworth Destroyed By Fire After Rally Crash

Ken Block’s Ford Escort is no more, but thankfully both he and his co-driver got out without any injuries.

New BMW X5 Makes Dynamic Video Debut In Official Launch Film

The fourth-gen X5 is more mature and versatile than ever and is priced closely to its predecessor .

Dark Blue 2019 Aston Martin Vantage Cuts A Dash On The Streets Of Montreal

It might not look as elegant as its predecessor, but it sure is a lot more aggressive .

Opel Mokka X: Good All-Rounder Or Getting On A Bit?

The Mokka X may be marketed as a compact crossover, but it’s very close in size to the subcompact Crossland X.

Peugeot Reportedly Planning 300 PS 508 Plug-In Hybrid For 2019

The PHEV family car will be all-wheel drive and its tech could be applied to other Peugeot models, too.

Aston Martin’s DBX SUV To Be Built On A Completely New Platform

It will also use active anti-roll bars and triple-volume air springs to ensure sporty handling.

New Dacia Duster: Does It Still Offer The Best Bang For Your Buck?

Is the new Duster still a clever choice, or should you spend your money elsewhere?.

Guy Wants To Strike A Pose, Destroys The Windshield Of His Huracan

Even his lady companion wasn’t impressed by the stunt this Lambo owner pulled.

BMW, VW First Foreign Automakers To Gain Control Of Their Chinese Joint Ventures

China is lifting the limits on foreign ownership in automotive facilities to combat Trump’s trade war threats.

Nissan GT-R50 Coming To The US Next Month

The special project will be displayed at Spa Francorchamps, too, at the 24 Hour race.