Citroen Launching Innovative Digital Campaign For The C1

One clever way to interact with images while browsing on your smartphone is by relying on its built-in gyroscope. With this in mind, Citroen has decided to bring the new C1 closer to our fingertips.

This clever marketing tool uses the Fyuse spacial photography application, which Citroen has implemented for the first time in their digital communications. Is this a fun and exciting way to promote a cute little city car? We don’t see why not.

The app uses your smartphone’s gyroscope (which detects movement) for “spacial photography” purposes. What this means is that you can view the C1 interactively from different angles just by swiping your finger on the screen or turning the smartphone – as if you were playing a 3D game.

Speaking of playing, the Airscape sunroof is really fun to open and close, but you can check out the app for yourselves by hitting this link.

The Citroen C1 is a very customizable car, as potential clients can get it with personalized two-tone finishes – always popular. It also has impressive safety features for such a small car, like the Active City Brake which helps you avoid collisions at low speed. Plus you get a Lane Departure Warning system, which comes in handy if you do a lot of zipping around traffic and need to pay more attention, or if you simply want to feel safer when driving on the motorway.

In terms of engines, you get two petrol units, where the VTi 68 can be had with either a manual transmission, an ETG (5 speed auto) or a S&S manual. The top of the range model would be the PureTech 82 version, though don’t expect to crack the 100 km/h (62 mph) barrier anywhere under 10 seconds.

PHOTO GALLERY

2020 Subaru Legacy And Outback Get Minor Price Hike Ahead Of Their Launch This Fall

The redesigned models can be equipped with a new turbocharged engine that produces 260 hp.

Porsche Wants To Fight Carsickness With… VR Entertainment System?

The tech developed with start-up Holoride could become the in-car entertainment system of the future.

Lexus On Schedule To Launch Its Latest Autonomous Tech Next Year

Lexus also says that, moving forward, all of its models will be offered with electrified powertrains.

High-Performance Cadillac CT4- And CT5-V Could Use Carryover Engines

A new report suggests the cars will have a twin-turbo V6 and a supercharged 6.2-liter V8.

Honda’s Working On Sporty Rear-Wheel Drive EVs With A 50:50 Weight Distribution

The company’s new BEV architecture will be launched by 2025 and underpin everything from crossovers to sedans.

Is The Subaru BRZ tS Making A Comeback In The U.S. For The 2020MY?

The tS was first introduced for the 2018 model year with visual changes and a sportier chassis .

Social Media Goes Alight In Turkey After Dessert Makers Road Rage Against Allegedly Pregnant Woman

The two men attacked a car with a pregnant woman in the passenger seat.

Lotus Evija Debuts With 1,973 HP, Will Become World’s Most Powerful Road Car

Lotus’ high-performance EV will rocket from 0-62 mph in less than three seconds and have a top speed in excess of 200 mph.

1987 Porsche 924S Baja Rally Car Is A Multi-Colored One-Off

This odd-ball 1987 Porsche 924S includes a set of 15-inch off-road wheels and tires.

Europe’s 2020 Mazda CX-30 Reveals All Its Secrets In 206 Photos

Besides the mega gallery, Mazda Europe has also released detailed specifications of the new CX-30 compact SUV.