Borrowing a slogan from a well-known doughnut and coffeehouse chain, Domino’s pizza will be running on a fleet of Chevrolet Sparks – 100 of them to be precise.
These specially designed and equipped Spark hatchbacks will form the basis for the company’s new Domino’s DXP (Delivery Expert) pizza delivery vehicle fleet that will be deployed to 25 markets across the States beginning from this month.
Domino’s has been flirting around with the idea of creating a more unique group of delivery cars for their shops for a while now, having even launched a competition in partnership with Local Motors back in 2012, from which they (purportedly) borrowed a few ideas for their DXP Spark – see the winning entries here.
“The Chevrolet Spark is the perfect vehicle to bring our pizza delivery to life,” said Russell Weiner, president of Domino’s USA. “Not only will the DXP have a warming oven on board and enough storage capacity to hold 80 pizzas in the rear, but the fuel efficiency is something our franchisees welcome.”