Peugeot is trying to revive its sporty, fun image from the ‘80s using a monkey, American cars and a US setting. That’s what it did for the creation of the 308 GTi commercial, the one we’re sure you’ve already seen and were amused by.
And now that the first reviews for the model are in, we can preliminarily confirm there is plenty of substance to back up the image. The car itself is not the most lively-handling hot hatch, but reviewers still enjoyed driving it as it has some unique traits and qualities that help it stand out.
The French automaker did put serious effort into creating 308 GTi ad, a high production value piece with a bit of symbolism attached. The monkey slapping the Yakuza boss could be a metaphor for Peugeot’s sporty return and its attitude towards rival brands.
Even if it isn’t, it certainly wasn’t bad and you can check out how they created it in the official video posted below.