The new Citroen C3 Airstream carries the brand’s new identity to the crossover segment, but only for the South American market.

Constructed at the Porto Real Plant in Brazil, the C3 Aircross has a “no-nonsense, high-tech design”, or at least that’s what the French car manufacturer says. Truth be told, the car looks intriguing, to say the least, and even though it won’t make it in other major markets, the automobile adopted Citroen’s new design language in order to stay fresh and relevant.

Mind you, the C3 Aircross isn’t a new addition to the South American line-up, as the C3 Picasso-based mini crossover is offered by Citroen’s Brazilian division since 2010. But now the raised, beefier C3 variant received a visual overhaul, making it more “in tune” with the brand’s current design philosophy – and with the C4 Cactus and Picasso.

Come to think of it, its funky overall design does seem inspired by the Aircross Concept, while the large grille, LEDs and compressed lights are complying with Citroen’s design standards. Nonetheless, it still keeps some of its quirky details, such as the A-Pillars.

Currently, there’s no news about the vehicle’s engine options, but it will most likely sport the same 1.6-lire, petrol-powered or ethanol-powered mills.

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