Volvo And Microsoft Bring The Latest Holographic Tech Into Dealerships

Volvo and Microsoft announced their technical collaboration for future technologies, starting with the revealing of how the latest holographic tech could be used for a better customer experience.

Using the HoloLens, the first fully untethered holographic computer, Volvo and Microsoft showcased how customers could configure their cars using holograms that are mixed into the physical world.

“HoloLens offers the freedom to create a bespoke experience which customers can steer themselves. Imagine using mixed reality to choose the type of car you want – to explore the colors, rims, or get a better understanding of the features, services and options available,” said Björn Annwall, Senior Vice President, Marketing, Sales and Service at Volvo Cars.

The demonstration of the HoloLens also gave the chance to a few journalists to preview the upcoming flagship of the company, the new S90, which is set for debuting at the North American International Auto Show in Detroit in January.

“We are thrilled to be working with Volvo Cars to reimagine what is possible in car design, discovery and purchasing. We are excited to be at this intersection of technology and human-centric design with Volvo,” Scott Erickson, Senior Director, Microsoft HoloLens at Microsoft Corp.

This marks the beginning of longer term cooperation between Volvo and Microsoft, which will spawn a range of new technologies, including autonomous driving and predictive analytics to improve safety.

PHOTO GALLERY

VIDEO

McLaren 720S Skips Traffic In Australia, Gets Instant Karma From Undercover Cop

The driver of this McLaren 720S got a rude surprise from an undercover VW Passat police car.

2020 Nissan Pathfinder On Sale With $31,680 Base MSRP

The 2020 Nissan Pathfinder is offered in both 2-wheel drive and 4-wheel drive configurations.

Wiesmann Confirms BMW M’s Twin-Turbo V8 For New “Project Gecko”

The new Wiesmann sports car will ride on an all-new lightweight platform powered by the BMW M5’s engine.

Skoda Kamiq Launches In Great Britain With A £17,700 Price Tag

Skoda is launching the new Kamiq in the United Kingdom, with first deliveries to start in November.

Tesla Model S Prototype Allegedly Demolishes Porsche Taycan’s ‘Ring Lap Record

The fastest lap timed manually by a witness was 7m23s, making the Model S prototype 20 seconds quicker than the Taycan.

Ford Could Build More Than One MEB-Based EV In Europe

Ford is interested in building multiple electric vehicles based on the VW Group’s electric vehicle platform.

Audi’s Deadline For Removing All Illegal Diesel Software Is This Month

Audi will face penalties if it fails to remove illegal software from diesel cars by September 26.

2020 DS 8 Flagship Starts Testing In Europe Ahead Of Launch Next Year

The EMP2-based DS 8 will be built in China and will first launch there before possibly arriving in Europe.

BMW Wants To Kill Off i3 EV Hatch In Favor Of Other Models

BMW’s focus going forward will reportedly be on PHEV derivatives of current models as well as all-electric new models.

Honda Wants To Sell At Least 10,000 e EVs Annually In Europe

A successful Honda e will allow the carmaker to achieve the EU’s fleet average of 95 g/km CO2 and avoid paying costly fines over emission targets.