Volvo And Microsoft Bring The Latest Holographic Tech Into Dealerships

Volvo and Microsoft announced their technical collaboration for future technologies, starting with the revealing of how the latest holographic tech could be used for a better customer experience.

Using the HoloLens, the first fully untethered holographic computer, Volvo and Microsoft showcased how customers could configure their cars using holograms that are mixed into the physical world.

“HoloLens offers the freedom to create a bespoke experience which customers can steer themselves. Imagine using mixed reality to choose the type of car you want – to explore the colors, rims, or get a better understanding of the features, services and options available,” said Björn Annwall, Senior Vice President, Marketing, Sales and Service at Volvo Cars.

The demonstration of the HoloLens also gave the chance to a few journalists to preview the upcoming flagship of the company, the new S90, which is set for debuting at the North American International Auto Show in Detroit in January.

“We are thrilled to be working with Volvo Cars to reimagine what is possible in car design, discovery and purchasing. We are excited to be at this intersection of technology and human-centric design with Volvo,” Scott Erickson, Senior Director, Microsoft HoloLens at Microsoft Corp.

This marks the beginning of longer term cooperation between Volvo and Microsoft, which will spawn a range of new technologies, including autonomous driving and predictive analytics to improve safety.