Volvo And Microsoft Bring The Latest Holographic Tech Into Dealerships

Volvo and Microsoft announced their technical collaboration for future technologies, starting with the revealing of how the latest holographic tech could be used for a better customer experience.

Using the HoloLens, the first fully untethered holographic computer, Volvo and Microsoft showcased how customers could configure their cars using holograms that are mixed into the physical world.

“HoloLens offers the freedom to create a bespoke experience which customers can steer themselves. Imagine using mixed reality to choose the type of car you want – to explore the colors, rims, or get a better understanding of the features, services and options available,” said Björn Annwall, Senior Vice President, Marketing, Sales and Service at Volvo Cars.

The demonstration of the HoloLens also gave the chance to a few journalists to preview the upcoming flagship of the company, the new S90, which is set for debuting at the North American International Auto Show in Detroit in January.

“We are thrilled to be working with Volvo Cars to reimagine what is possible in car design, discovery and purchasing. We are excited to be at this intersection of technology and human-centric design with Volvo,” Scott Erickson, Senior Director, Microsoft HoloLens at Microsoft Corp.

This marks the beginning of longer term cooperation between Volvo and Microsoft, which will spawn a range of new technologies, including autonomous driving and predictive analytics to improve safety.

PHOTO GALLERY

VIDEO

Crashed Camaro ZL1 With Less Than 50 Miles Is Pleading To Be Saved From The Grave

The track-focused version of the Camaro has sustained damage both front and rear, yet even so it has, so far, attracted a highest bid of $20k.

Ringbrothers Provides Glimpse Of SEMA ’69 Camaro And Mustang Projects

Both the Ringbrothers Camaro and Mustang will feature powerful V8 engines.

2020 BMW 2 Series Gran Coupe Revealed In All Its Glory

BMW is coming after Mercedes’ CLA with the new 2 Series Gran Coupe based on the 1 Series FWD hatch.

Europe’s 2020 Toyota Yaris Shows Its All-New Face Ahead Of Imminent Debut

First images reveal the design of the all-new Toyota Yaris/Vitz for Europe, Asia and other markets.

Mercedes-AMG C63 S Driver Runs Out Of Talent And Into A Tree

This W205 Mercedes-AMG C63 S crashed while leaving an event at a convention center in Rotterdam, Netherlands.

Mazda Teases Interior Of Its First Production Electric Car

Mazda’s first-ever production EV will be a subcompact model packing the latest technologies and sustainable materials.

The Hyundai i30 Fastback N Is Already Getting A Facelift

The tweaked Hyundai i30 Fastback N will include revised headlights, taillights, and bumpers.

Faraday Future’s Troubled Founder Files For Bankruptcy In The U.S.

Jia Yueting needs to repay more than $3.6 billion to over 100 creditors following the collapse of LeEco.

2021 Genesis GV70 Compact Luxury SUV Shows Production Body For The First Time

The Genesis GV70 will go up against the Audi Q5, BMW X3, Mercedes-Benz GLC and the like.

Ford Recalls 2019 Rangers Over HVAC Fire Risk

This is the second recall to impact 2019 model year Ford Rangers in the U.S.