Genesis Releases G90 / EQ900 Design Film

By subtly taking us on a journey across the G90’s stylish body, Genesis has us thinking that this car might be able to give its direct rivals a run for their money.

Say what you will about South Korean carbrands, but the truth is, they’ve leapfrogged a few other automakers with a lot more prestigious names. Just think about the likes of Acura or Infiniti; they’re not really competing with the new G90 (EQ900) or the KIA K900.

We might nitpick at what LeBron James is saying about these types of cars, but to anyone who’s not ridiculously wealthy, either the G90 or the K900 would more than suffice as their everyday luxury limousines.

This video only serves to remind us about the sights and sounds of the Genesis G90 (more so the sights). You can argue that the headlights and taillights are gorgeous to look at, and the car overall looks like it’s borrowed a little something from almost all of its competitors.

It’s not a copycat, but a little angle here, a little angle there, and you’ll probably be reminded of certain German or Japanese luxury saloons.

Speaking of which, it’s definitely going to be a long and arduous journey for Hyundai to get their Genesis brand to scare off the XJs and the A8s of the world. Not to mention the S-Class, 7-Series and Lexus LS – which is still going strong in the US in terms of sales.

Is it impossible? Not really, though Hyundai shouldn’t hold their breath in terms of worldwide sales. In certain markets, the Genesis G90 should definitely be able to climb up over some of its rivals and plant a well earned flag in this very prestigious segment.

The fact that Hyundai is marketing the car as a Genesis should also give it a slight edge over the K900, which is still badged as a KIA – and that generally reminds people of budget cars. Perception is reality.


2020 Mercedes GLS: Luxurious And Comfortable, But Not As Cool As An X7 Or Range Rover

The 2020 GLS 450 is powered by a new turbocharged inline-six and costs $76,195, yet it might be too conservative for its own good.

The 2020 BMW M235i Gran Coupe Is Already Out And About

The new M235i Gran Coupe is fitted with a 2.0-liter turbocharged four delivering 301 HP to all four wheels.

Subaru Impreza 22B STi Is Stunning, But It’s Also An $128k Affair

The Impreza 22B STi can sprint to 60 mph in just 3.9 seconds thanks to its bespoke 2.2-liter turbo four.

Driven: 2019 Lexus NX300 F Sport Is An Engaging Drive Crying Out For An Update

The 2019 NX300 F Sport still has a unique appeal, but in certain areas it feels outdated compared to its rivals.

2008 Mercedes CLS 63 AMG Has A Naturally Aspirated, 507 HP V8 Waiting For You

This first-gen CLS 63 AMG is equipped with the P30 AMG Performance package that brings carbon brakes, a limited-slip diff and sports suspension.

Do You Really Need More Than A Diesel-Powered BMW 3-Series?

The 320d sure is no M3, but with 187 HP, more than decent performance and good fuel economy, is a very good choice.

Lexus And Toyota Will Allegedly Launch Three New EVs By 2021

The two brands are also working on new plug-in hybrid models but, as one exec said, are waiting for the right time to introduce them.

This Is Where Mercedes-AMG Makes The New A45 And CLA 45

The German brand has started production of the A45, CLA 45 Coupe and CLA 45 Shooting Brake at its Kecskement plant in Hungary.

Dacia Duster Was EU’s Second Best-Selling Car In August Behind The VW Golf – See How The Rest Fared

The Sandero took fourth place, giving Dacia two models in the EU’s top 5 best sellers – quite an achievement given the brand’s somewhat limited range.

Lumma Design Adorns BMW X7 With Bold New Widebody Kit

Lumma’s X7 also sports a blacked-out kidney grille that doesn’t look half bad and big rims with extra wide tires.