Hyundai Names Former Lamborghini Exec To Lead Genesis Luxury Brand

Starting January, Manfred Fitzgerald will run Genesis, the newly formed luxury brand of Hyundai.

Fitzgerald is an experienced automotive executive having served as the director of brand and design at Lamborghini for 12 years, during which he played a role in increasing its sales tenfold.

After departing, he created his own consultancy company and, all up, has about 20 years of experience in luxury car strategy and marketing.

As part of his new role with Hyundai Motor Company, Fitzgerald will be charged with all strategies for the Genesis brand, with emphasis on firm’s marketing and a number of other business operations.

The first and range-topping model within the newly-launched luxury brand is the G90, designed to rival the likes of the Mercedes-Benz S-Class, Audi A8 and BMW 7-Series.

It replaces the Equus and comes standard with a twin-turbo 3.3-liter V6 engine delivering 365 hp and mated to an eight-speed automatic transmission. Also offered for the G90 is a 3.8-liter V6 with 311 hp as well as a 419 hp, naturally-aspirated 5.0-liter V8.

PHOTO GALLERY

Cadillac Shows Its Flirtatious Side, Sends Racy Tweets To Rivals

While Cadillac was pretty flirty, it gave Lexus a backhanded compliment.

You Can Now Invest In A Classic Car Buying Shares Just Like Stocks

Rally Rd. allows investors to purchase shares of classics such as the XJ220 from as little as $50.

As More EVs Hit The Market, Recharging Them Remains A Problem

There are over five million EVs, but only 632,000 public chargers globally.

New Hyundai Crossover To Debut In NY, Will Slot Beneath The Kona

Hyundai’s latest crossover is slated to have a “very boxy, bold, bull-doggy character.”.

Have Tesla Referral Rewards? Hurry Up As Deadline Moved To February 28

Instead of April 1, as originally planned, customers now have until the end of the month to choose their perks.

Jaguar Land Rover’s China Woes Caused By Poor Quality Control

JLR’s Chinese customers have even staged demonstrations due to the quality issues they’re having with their cars.

VW Built An Official Replica Of Its Iconic Woodstock ‘Light’ Bus

The original version of this Volkswagen Type 2 van became famous after its appearance at the Woodstock Art and Music Fair.

Florida: Go Home BMW X5, You’re Drunk

Some things just can’t be explained, such as why this BMW X5 in Florida went into a massive slide.

Mental Alfa Romeo Giulietta With An 8C V8 May Be The Ultimate Hatch

This V8 Alfa Romeo Giulietta makes us wish Alfa did something similar.

Build Your Own 2019 Mazda3 With The Official (German) Configurator

Mazda Germany released an online configurator for the new Mazda3 but options are rather limited.