While 5 million sales in the US market is a number worth celebrating, the fact that Mitsubishi needed more than 33 years to achieve this milestone, makes it less impressive.
It all started back in 1982 when the Mitsubishi brand was introduced in America, where it offered three models, the Tredia, the Cordia and the Starion sedans, but over the years, Mitsubishi Motors North America (MMNA) has also introduced popular rides such as the 3000GT, Eclipse, Montero, Galant and the soon-to-be-axed, Lancer Evolution.
MMNA states that its vehicle sales increased 23 percent over the same period in 2014, and the company has recently reported its 21st consecutive month of year-over-year sales, which, combined with the new milestone, made the company’s officials happy.
“This is a great milestone for Mitsubishi Motors because it means that five million customers have entrusted the brand over the past 30-plus years, and we hope many more will give us that same opportunity in the future“, said the executive vice president of MMNA, Don Swearingen.
The automaker’s domestic production rose by 127.6 percent, year-over-year, in November, 2015, along with its overseas production, which has seen a 96.2 percent increase. Exports rose by 138.8 percent last month and were joined by the North American exports, totaling 6,234 units, 151.9 percent increase year-on-year.
The current vehicle lineup offered by Mitsubishi in North America includes the i-MIEV, the Mirage, the Lancer, the Outlander Sport and the Outlander.