Lamborghini Rules Out Autonomous Tech For Urus, Wants It To be “A Driver’s SUV”

While the Lamborghini Urus will break from tradition for the company with its twin-turbocharged V8 engine, the performance-focused yet luxurious SUV won’t receive autonomous driving functions.

While self-driving technology is becoming more commonplace on high-priced automobiles, according to chief executive Stephan Winkelmann that the Urus won’t include such features in order to preserve the brand’s image as a company that produces driver-focused cars. Lambo’s boss believes that buyers of the Urus will want to drive the car themselves rather than be driven by it.

The news come from an interview with Leftlane News. There seems to be a pattern inside the VW Group cohorts about their top brands, as the the Bentley Bentayga, dubbed the world’s fastest, most luxurious and most expensive SUV, isn’t offered with autonomous technologies either despite its $220+k starting price.

One key element of the impending Urus will be its engine. It will represent a dramatic departure from all other Lamborghinis, using a turbocharged V8 displacing 4.0-liters. While it seems likely that powertrain will bare resemblance to the 4.0-liter twin-turbo V8 used in other high-performance vehicles of the group, the company insists that it will be bespoke and available exclusively in the Urus.

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