VW Drops “Das Auto” Slogan After Diesel Emissions Scandal

As the fallout from the Volkswagen diesel emissions scandal and recalls continues, the German conglomerate is planning a dramatic image change.

According to Reuters, this will include ditching its long-standing ‘Das Auto’ advertising slogan because senior VW Group managers thought it was too pretentious.

Translating to “The Car”, it is suggested the decision was made in an effort to project a more “humble” image. A spokesman for VW wouldn’t comment on whether Das Auto will be erased altogether, but did confirm it won’t be used in the brand’s future advertising campaigns.

Apparently, he also revealed what it will be replaced with: “Wherever our logo appears in future, it will be backed by the new brand slogan ‘Volkswagen’. The slogan will be rolled out in stages across the world”.

There you have it. Volkswagen. Humble? Perhaps. Creative? Well…

PHOTO GALLERY

North American Car, Utility And Truck Of The Year Semifinalists Announced

The Chevrolet Corvette, Porsche 911 and Toyota Supra will battle for the title of North American Car of the year.

Tesla Model S Breaks Down On The Nurburgring, Gets Passed By A Porsche Taycan

Tesla has suffered an embarrassing setback in their attempt to beat Porsche’s lap record.

Tesla Model 3 Aces IIHS Safety Tests, Nabs Top Safety Pick+ Award

After the Audi E-Tron, the Model 3 has become the second all-electric vehicle to be awarded the highest rating by the American safety institute.

Andy Wallace Says Bugatti Chiron Super Sport 300+ Was Still Accelerating At 304 MPH

According to the man behind the wheel, the Bugatti could have exceeded that speed if it had a longer stretch of tarmac ahead of it.

An Audi RS6 Pickup Would Be The Ultimate Business Up Front, Party At The Back Ute

An Audi Sport pickup with a twin-turbo 4.0-liter V8 and 591 hp would be great fun to drive.

2020 Karma Revero GT Gets Pedestrian Noisemaker, Sounds Like A Throaty Leaf Blower

Thankfully, future options could allow owners to customize the way their Karma sounds.

Audi Believes Gasoline Performance Cars Will Be Relegated To Racetracks

That gas guzzling performance machine you drive on weekends may eventually be limited to racetracks.

The 2020 Toyota Supra Is No Match For The BMW M2 Competition

Both the Toyota Supra and BMW M2 Competition use 3.0-liter sixes, but the M2 has one extra turbo.

My Other Lexus Is A… Boat: Luxury Brand Launches $3.5 Million LY 650 Yacht

65-foot Lexus LY 650 offers up to 2,700 horsepower: that’s 450 hp for each of the six passengers it accommodates.

South African Driver Tries To Flee With Police Officer On Her Hood To Avoid Ticket

The South African driver was charged with reckless driving and resisting arrest.