Want to sportify your Nissan in Japan? There are two names to know: Nismo, of course, but also Autech.
Described as a line of “sporty, high-performance models with enhanced quality and comfort,” the Autech range is out to upgrade existing Nissan models in the Japanese domestic market.
The relaunched sub-brand brings together models labeled until now as Axis, Rider, Bolero, and Mode Premier – all of which will now be integrated under the Autech name.
That starts with the Nissan Serena Autech, which launches today in Japan, giving the angular minivan more of a custom look and feel.
“Nissan will offer different core values through our two sub-brands, NISMO and AUTECH,” said Takao Katagiri, head of Nissan’s performance operations. “We’ll continue offering a variety of programs to help our customers enjoy their Nissan vehicles even more.”
While Nismo models will continue to focus purely on performance, the Autech line will take a more tangible quality-driven approach, emphasizing “premium craftsmanship, with top-quality materials and immaculate attention to detail.”