Booth Babes Could Be Going Away As Companies Fear Backlash

Booth babes could be going the way of girl grids as Bloomberg reports a number of automakers have decided sex doesn’t sell in the #MeToo era.

While female models have been a staple of auto shows, the publication reports a number of companies are using product specialists instead of attractive women in skimpy dresses. This has been a trend for awhile but it appears the upcoming Geneva Motor Show will be even more conservative than in the past.

According to the report, Toyota and Nissan are among the companies that won’t use scantily clad women to showcase their latest products. As Nissan spokeswoman Sara Jenkins explained, “Times have changed” and “It makes more sense to use product specialists because we’re selling cars.”

While Italian brands have previously embraced female models, Fiat Chrysler Automobiles reportedly canceled several contracts with models over concerns about being criticized for using them. The company will still have women at their exhibits but they will apparently be joined by more men than in the past.

When reached for comment, Groupe PSA spokesman Pierre-Oliver Salmon told Bloomberg “Visitors to the Geneva Auto Show will be welcomed on the PSA booth by male and female hosts whose mission will be to inform them.” He added, the company “won’t convey a degrading image of anyone.”

A spokesperson for the Geneva Motor Show said exhibitors are free to present their products however they choose but it’s clear a number of companies are being sensitive about the issue of sexism. While the movement might have started off in Hollywood, it recently touched the automotive industry as Ford executive vice president and president of North America, Raj Nair, was forced out after an internal investigation into reports of inappropriate behavior.

Ford has declined to reveal the circumstances that lead to his departure but Ford CEO Jim Hackett said the company is “deeply committed to providing and nurturing a safe and respectful culture and we expect our leaders to fully uphold these values.”

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  • LWOAP

    To be fair, using models to draw attention to your product is kind of silly. If your car can’t get people’s attention by itself, then throwing a pretty lady next to it won’t change much.

    • Six Thousand Times

      You got your wish -and from a guy who doesn’t have an account.

      • LWOAP

        I most certainly did.

  • BGM

    When the revolution comes there will be a loooot of people lined up against the wall…

    • Silimarina

      Yes, you…

  • curtis dougan

    This is ridiculous. I thought women were supposed to be free? They chose to be models, and now theyre shamed for it? Same for curcuit girls. Now theyre all unemployed because of feminists. Counter productive isnt it?

    • Six_Tymes

      I agree. tell that to people like LWOAP who speaks his piece and runs away before someone speaks theirs

      • LWOAP

        Look man. I’m trying to stay away from politics as much as possible. It’s not to say I don’t agree with some of the comments here but the flame wars get pretty intense and I’d rather avoid it.

  • Zed68

    How the hell is that degrading to women ? They WANT to do that, and we all like to admire them. So if we go that way is it degrading for cars to be beautiful and that we enjoy looking at them too ? This is all getting full on stupid.

  • Okay honestly, I respect woman and the fact that #MeToo campaign is a bless for those victims. But recent scare about grid girls and now booth babes is just too much, it’s not like they are there by being forced. A lot of models do this kind of jobs and in fact it helps with their portfolio, have you guys seen former grid girls stage a protest because they’ve been cut off from contracts? Do we really need to throw some groups under the bus for the sake of “political correctness”. This is just outrageous.

  • Lol very true, that’s the irony of all this.

  • manuel

    “I’ll take the blue Alfa please, I like them big, wide and roomy, with a big welcoming smile that says : “Yes I will.” That’s what this Alfa is making you say…. perqué no?

  • JUST ADD SOME “BOOTH BALLS” AND WE’LL ALL BE HAPPY.

  • Bash

    Oh no!

  • HOW WOULD YOU FEEL IF A GUY WERE LOOKING AT YOU IN THE SAME WAY?
    IT’S SOMETHING TO CONSIDER RATHER THAN DISMISS THE FACT THAT WOMEN ARE EXPECTED TO BE “AVAILABLE” IN OUR SOCIETY.

    • samurai

      These women chose to be models (a Job which includes looking good and being looked at) and are paid for it. If you want to become a male model it would be the same.
      Imagine someone remaking Magic Mike with female protagonists this year, the SJWs would freak out.

      • I THINK IT A BIGGER ISSUE THAN THIS PARTICULAR VENUE. MY QUESTION STILL STANDS. IT’S EASY TO SAY IT OK TO OGLE WOMAN WETHER THEY WANT IT OR NOT BUT HOW WOULD THE AVERAGE STRAIGHT GUY FEEL IF THEY WERE CONSTANTLY CHECKED OUT AND OBJECTIFIED BY A GAY MAN. I’M GUESSING THEY WOULDN’T BE SO UNDERSTANDING.

  • YUDHA BAGASKARA

    thank you weinstein and spacey

  • StrangerGP

    welp they’ll be unemployed now, plenty of time to think about that horrible sexism

  • Craig

    Have another drink.

  • Craig

    The ‘MeToo’ movement isn’t about actual victims. It’s about women who ‘put out’ and expected a lot in return. They made a ‘bargain’ and regretted it later. The women would be offended by this aren’t the type of women I want anything to do with anyway. So offend at will.

  • lagunas3ca

    That makes sense why they all went to Kia.

  • Marcos Drawer

    Next steps: finish with contests where the main item is the female beauty, like Miss Universe, Miss World, etc. Then end up with fashion shows, etc … Let’s wait …

  • Six Thousand Times

    Clickbait.

  • Vassilis

    I won’t really mind to be honest…

  • LWOAP

    Did you really make an account just to leave this comment directed at me? Dude, it’s not that serious. Despite what issues I may have over this decision it’s nothing to get bent out of shape about. Calm down.

  • LWOAP

    You seem really upset. You should take a breather.

  • b.

    Has anyone asked any female models first before ending a lot of careers? I think women should be able to choose what they want to do.

  • Six Thousand Times

    Sorry you’re losing your booth girl job…

  • Mike Gonzalez

    The Mito and Giulietta are begging for a new generation.. they look so dated it’s sad… I don’t know why Alfa is focused on the Giulia when nobody buys sedans anymore

  • smartacus

    make way for scantily clad Harvey Weinsteins

  • Blanka Li

    I love how feminists put women out of work.

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