Poll: “Booth Babes” No More – The Right Move Or Political Correctness Overload?

Sexual harassment at work has always been an issue, but the issue exploded since last October. That’s when Hollywood mega-producer Harvey Wenstein, co-founder of the Miramax studio and current owner of TWC, was accused by The New York Times.

The damning report said he sexually harassed employees and actresses for three decades, having paid an undisclosed amount of money to settle eight different cases.

Then NBC came out and talked about 13 sexual harassment or assault cases and three rapes. From that point on, apart from the producer’s trouble with possible lawsuits, more and more women starting coming out about receiving such behavior at work by their bosses or colleagues. Even Ford’s Chicago plants had been mentioned in a report from the NYT that described persisting inappropriate behavior by “bosses and fellow laborers” towards female employees.

That, in and of itself, is a healthy thing to do: no one has the right to sexually harass anyone, no matter his/her status, and if they do, then the victim must report the incident to ensure that the perpetrator is punished accordingly and won’t do it in the future.

In case you’re wondering if you’re reading Variety or Carscoops, the answer is that the tidal wave the Weinstein scandal created has reached the shores of automotive shows where, traditionally, female models were employed by automakers to stand near their cars.

Now, the industry seems to be doing an 180-degree turn and starts dropping models from the show stands, replacing them with specialists who won’t just look good and smile for the cameras, but answer questions journalists, visitors or possible customers may pose to them.

Even Italian automakers, who in the past had employed some of the most beautiful (and scantily dressed) “booth babes”, have scaled this practice down for this year’s Geneva Motor Show, with every executive declaring that they won’t engaging in that practice, which is derogative to women. Of course there are models in the ongoing event, but their outfits are more conservative than before.

Moreover, this year, Formula 1 organizers announced that, starting from this season’s opening race in Melbourne, on March 25, there will be no grid girls anymore, as this is neither “appropriate or relevant” to the sport…

Is this jumping on the bandwagon that’s sweeping most West countries these days, or absolutely justified as women are not objects to be displayed? Why, one might even argue that the term “booth babes” is sexist and degrading – and he/she could have a point.

So, where does one draw the line between following the current trends, especially when it comes to being politically correct, and what’s happening in the real world? Come to think of it, why are models employed by the fashion industry in the first place, when they don’t actually resemble what the vast majority of women out there, who’ll buy the clothing, doesn’t even come close to resemble?

As far as we’re concerned, sexual harassment notwithstanding, each automaker can do as they please and employ models – or not. Yes, they will draw the cameras and, thus, give them increased visibility, which is why they are hired in the first place, but the downside is that they can be accused of objectifying women, which right now they want to avoid like the plague.

So, what say you? Should automakers stop using models at their stands and let both the media and the visitors concentrate solely on their cars and concepts, or is it a case of a much ado about nothing?

more photos...

Image credits Guido ten Brink / SB-Medien

  • Dennis James

    Stupid. Men are men, and women are women. You can’t change this. Why not let women choose ?

    • S3XY

      Bruce Jenner is Caitlyn Jenner. He changed it!

      • Dennis James

        He fooled you. Check his DNA and chromosomes.

        • S3XY

          Did you? Because I’m not.


    thank you me too and time’s up

  • Honda NSX-R

    Meh, I don’t really care. It’s the models’ choice whether or not they want to stand next to a car.

    • BGM

      That’s the problem, see? To the SJW and other leftists nothing should be *your choice*.

      • MarketAndChurch

        The SJW might argue that these women don’t know any better, and if they did know better, that they would not be working against their female interests by upholding the system that the patriarchy set up that makes men objectify(subjugate) women in the first place.

        • Smith

          Bullsh1t. What you are saying then, is that women are too dumb to work out that they are being used? They are paid for a days work and they enjoy adding beauty to the display of cars and other products. They are NOT too dumb to understand what they are doing, they choose to do a job and make money. They probably could not care less about all the crap that is being spread about what men are doing to them. Would be interesting to see how many of them are hired by men in the car business and how many of them are hired by women in the car business.

          • MarketAndChurch

            I’m not an SJW, I’m simply channeling what an SJW might say in defense of their efforts to get rid of sexually-stimulating beautiful women who are put on display at largely male events, whether that’s a car show, a tech show, a strip club, an F1 race, or a football game.

  • eye.surgeon

    People are aware that the modeling industry exists outside of car shows also, right? And that 99.9% of modeling has nothing to do with car shows, and banning models from car shows will have zero impact on anything other than a bunch of lost jobs?

    I support a women’s right to choose what she wants to do for a living.

    • MarketAndChurch

      SJW’s aren’t happy with the modeling industry either. But at least the modeling industry mostly caters to women, whereas they can’t stand to have sexually-appealing booth babes in any male-dominated setting.

      • Smith

        Yes, that’s right. The modelling industry does not objectify beautiful women, they use large short and every shape of woman in their business, which is to support male designers and their products. Oh, wrong, the modelling industry still uses beautiful skinny models that make most girls and women feel bad about themselves because they are not that perfect look. And this is a man commenting and it is totally wrong, but you have to be accurate with your accusations.

  • Vanishing Boy

    Political Correctness will be the death of everything.

  • Andris Osītis

    I feel like its not really bad but kinda unnecesarry to have women standing at the cars.Im strongly FOR grid girl,but i can live without the “booth babes”

  • Christian Wimmer

    The idiots are taking over. Unbelievable.

    • Bill Nguyen

      I dunno if they’re idiots, but they’re definitely sheep… And when are these people gonna realize that people have different attitudes and standards around the world? Not everyone thinks like an American…

    • Mind Synthetic


  • rover10

    I doubt they are recruited at gunpoint, and for many it’s a way of progressing in the model/glamour business. I agree with stopping lightly clad ladies, as that probably crosses the line? However, the ladies shown in your header do nothing but add beauty and refinement. Hopefully, attractive ladies will continue to grace motorshow stands, and the ambitions and careers of thousands of women allowed to go forward.

  • nastinupe

    All I know is that from a young age it has disgust me to see beautiful women standing next to cars. I cringe every time I past a Japanese tuner magazine or go to car shows and see the women standing there, getting paid exuberant amounts of money to smile next to cars. All I can do is feel sorry for them and wonder where did their parents go wrong.

    This must end and I will be the first to admit that it’s wrong and we live in a heartless culture. My only hope is that one day no human being will have to deal with the agony of standing next to cars and smiling. #donnotstandnexttocars

    • rover10

      Dress them all in grey suits and dispense with the freedom to seek a career of their choice….yes?

    • Marc king

      I agree with most of what you are saying but I am not sure why you are insinuating that these women are victims? as if society/ our culture is taking advantage of them? women are not victims here, they are consenting adults with agencies so they can always say not to the job if they are not interested. I definitely would prefer to pay less for a ticket at a car show that does not have models.

      • nastinupe

        I meant absolutely nothing of what I said.

  • skinny

    Either way could care less. I don’t go to car shows to ogle and somewhat good looking toothpicks with attitude anyway. It’s the cars, cars, cars that are important.

  • Bertram Cooper

    The Left will never be happy until everything fun will be eliminated from Western society. Just think about it, the very thing that created you (attraction between your mom and dad) is considered sexist. Madness.

  • Craig

    “As a feminist – I will decide FOR OTHER WOMEN – what they can – and can NOT do!”

    • Major Lee Gassole


    • salamOOn

      perfect definition.


    I’m kind of conflicted on this. On the one hand, I don’t care that much considering the cars are the main focus of the event. On the other hand, if the models don’t have an issue being at these car shows and they choose to be there then I don’t see why they should be removed.

    I clearly need to re-examine myself. I’m lacking consistency.

    • Craig

      That doesn’t sound like much of a conflict. I also don’t care if there are ‘booth babes’ – or not. But how I feel about it shouldn’t get in the way of whether or not someone wants to be one. [Just don’t block the car!]

      • LWOAP

        You’re right. I’m overthinking things.

  • Craig

    Throw in a few ‘Booth Dudes’ then.

    • LWOAP

      Naah, bro. We need to throw in some traps. 🙂

  • liams92

    Why don’t they just have equal number of men and women on the stands? That way they will appeal to everyone and get out of the accusations. They are needed actually because they are constantly cleaning fingerprints and putting the seats back in the right place, shutting doors etc.

  • Harry_Wild

    Booth Babes all the way!

  • nastinupe

    Exactly. We must stand with them or we are against them.

    We must stop them from working these kind of jobs and instead push them to work at a regular 9 – 5 position making slightly above minimum wage. That would be such an improvement for them and would support their cause.


    • DR.FUNK

      Your pitch perfect sarcasm…

  • Patrick

    we do give our cars female names

  • Todd Colomy

    It’s the models choice whom to model for or not to model. This shite is overblown in my opinion. SJW is the latest “FAD” in my opinion. True feminist believe in personal choice not “Group Think” mentality. Over at Another site “crapnik” One blogger thinks it’s her duty to wipe out all booth girls and the whole comment section is full of SJW ripping anyone apart who does not agree. Frickn echo chamber turned up to 11. I’ve got a shoe shine box that has more life experience than that blogger. Yes it’s a real shine box from my parents, Christmas of 1986.

  • brn

    Let me get this straight. These women are getting jobs because of their gender and looks. This means men are being discriminated against in the hiring, because they don’t have boobs (man boobs don’t count).

    It feels like a double standard. It is the male models that should be raising a stink.

    I’m only half joking.

    • Six Thousand Times

      I can agree with you that man boobs don’t count – nor should they ever.

  • Six Thousand Times

    If you’re really fired up about this in either direction it means you re too easily triggered.

  • Bash

    So long beautiful 🙁

    • LeStori

      Unfortunately if they cannot make money with their clothes on, many will turn to the other sort of money making professions that women gravitate sans clothes.

      • Bash

        Absolutely right! its all like a sick joke to me.

  • OdysseyTag

    Couldn’t care less, I’m there to cry over concepts that will never see the light of day.

  • Six Thousand Times

    Oh, snowflake, puhleeeeeze!!!!!

  • Anthony James

    I don’t understand why they don’t have men and women- surely then everyone is happy? As it strands it’s an undeniable relic of a “boys club”.

  • Jp

    I come here to see cars, not girls. I couldn’t care less about girls on/next to cars. It’s like burgers. I like cars, and burgers. I don’t want to see burgers on cars. I go to Five Guys if I want a burger. Damn it.

    • salamOOn

      thats not the point of this problem. problem is, that some burgers decide that other burgers cant be on cars….
      only because they think they are right to decide.

    • S3XY

      Ya I bet you go to 5 guys for their burgers

  • Strangelove Boom

    I think only ugly people should work at car booths. It makes the cars seem more attainable. There’s nothing like walking past a car you’ll never afford, parked next to a chick you’ll never bang.

  • Marc king

    When I go to a car show, it is to look at cars and understand future technology. I do not go to car shows to look at girls in skimpy dresses. I definitely do not want to pay more for a ticket for a women just standing there looking ridiculous in many cases. Often,these women will turn around and cry sexual objectification and speak about how they were exploited in their prime when they get older and cannot benefit from their sexual appeal. Get them out of there now say!

  • MJ Coffey

    Stupid ‘feminists’. These Girls simply want to earn some money besides college or university. Some of them are even full-time presentation models, which will now lose their jobs.

    Now everyone has to suffer just because some snowflake was crying about it. Bravo.

  • Mitchell Jones

    PC Overload fo showaaa

  • salamOOn

    We* fight for the women’s rights, so we have decided that you, as a woman, can not do this work! No need to thank us, you are welcome!

    *feminist, sjw and media.

  • lagunas3ca

    These promo girls have more product training and car knowledge than Carscoops.

    • Tumbi Mtika


  • jc914

    PC bullshit.

  • KenjiK

    The right move for me.
    It’s a car show, not a strip tease event.

  • RG

    For each scantily dressed female model they put beside the car, they should put another scantily dressed male model too. True equality that makes everyone happy. Problem solved.

  • JBsC6

    The women and men at cars shows who offer information traditionally are attractive people to garner attention and offer information. Car attendance is down. Manufacturers like Mercedes Porsche Lamborghini Ferrari tesla are avoiding shows like the North American car show next year.

    This is a foolish idea to no longer have men or women models act as spokespersons for the latest and greatest from each manufacturer.

    If women feel threatened by women acting as spokes people so more male models can have the jobs.

    It’s not equality but hey somebody has to inform the consumers of the new car features.

    Sounds like a ridiculous move to generate fairness but if the women’s rights groups want to speak of such stupid ideas…that’s for them to decide…

    We live in a free country…

    More jobs for male models and spokesmen I guess….?

    If I were younger and better looking I’d Take the job…(kidding)

    Seeing the beautiful and classic environment will be missed but hey freedom of women to not be on the show floor is their choice I guess..

  • Dennis James

    You probably don’t even know it, but that little extra testosterone that your body produces when you see those girls (unless, of course, you are not into girls) helps your mood a lot when watching football, cars or whatever you are into. That’s why testosterone replacement therapy is used after a certain age, it also benefits your mind among other things.

  • Blanka Li

    The left is putting women out of work. Wow.

  • Stigasawuswrecks

    How about asking the model about how they feel. As long as they’re not harassed , assaulted, paid and treated fairly then I don’t see the problem.

    Besides that, I’ll gladly take the girl on the left in the first picture. She’s gorgeous. I love her smile.

  • Obsequious Lickspittle

    Sorry! What was the question?
    I got kinda distracted…

  • manuel

    A beautiful women increases serotonin in our brains, it makes us feel good just to look and smile back. A beautiful woman standing next to a beautifully designed and manufactured car is a feast for our eyes and brains.
    And no, I don’t want Joe the mechanic in his blue and oily overalls to be standing there instead.

  • Enter Ranting

    Inconsequential clickbait.

  • Nick

    I don’t care regardless. However, I’ve been at many shows where the models actually get in the way of looking at the car, which is what everyone is there for, so I’ve had irritating experiences. Just put them to the side or something, it’s just distracting.

  • EyalN

    women with hijab is the europe. next paris show they will have women with hijab for sure

  • Six Thousand Times

    You expected better?

  • Howstar

    I’m no female, but it can’t be bad to be paid to just stand there and look pretty

  • Six Thousand Times

    Not sure you get how this works…


    I agree that we need to be rid of “The Patriarchy”.It has been an anchor around the collective necks of half the population.That being said: If we’re looking at the end of using attractive women to sell things…I’m really gonna miss it.
    As people who don’t conveniently fit into the “traditional” spectrum of sexuality begin to come to power (openly as they do so)…I wonder how their tastes will affect marketing. (?) More ripped men selling things? More comely TG’s selling things? Or are we just looking at the across-the-board end of using beautiful people to sell anything?

  • S3XY

    I go to cars shows to see all the curves.

  • Wandering_Spirit

    I believe it’s women’s choice to do or not to do that job. Many also found their luck doing those jobs. We are living strange times, just to be polite.

  • KenjiK

    Mine is perfectly under control, thank you. I go to car show for the cars, not for my d*ck.

  • lagunas3ca

    Fake news.

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