Porsche Museum Opens New ‘Roadbook’ Special Exhibition

Porsche’s Museum wanted to give to fans of the brand a glimpse into the inner workings of the facility with their new special exhibition, named “Roadbook. The Porsche Museum on the road around the world”.

The cars in the official Museum’s collection are not just displayed in Stuttgart but also exhibited around the world as brand ambassadors and ‘Roadbook’ is giving visitors a glimpse behind the scenes for the first time: from vehicle deployment planning to appearances by celebrity drivers and preparing tours, fans of the brand can get an impression of the strategic and logistical challenges.

Each year the museum handles over 200 vehicle deployments in more than 30 countries. The exhibition includes images showing the transport and logistics for the valuable freights as well as informing about technical preparations and follow-up tasks for all the models in the collection.

One of the attractions is a 1966 911 which was photographed around the world and in front of the planet’s most famous landmarks during 2013. Other highlights include the 911 Carrera RSR which took part in the Targa Florio on Sicily, the 911 SC Targa, a competitor in the “Top City Classic China Rally”, and the 356 A 1600 Speedster, which toured the coast roads on the west coast of America as part of the “California Mille”.

This special exhibition also explains the concept behind the Porsche Museum. Every week the cars in the collection are exchanged as a result of the global deployments, with the new arrangements giving visitors an ever-changing image. This vitality and diversity is what makes the Porsche Museum one of the most intriguing places to visit; the vehicle collection stretches back to the brand’s very beginnings in the 1950s – from electric cars from the early 20th century through to motor racing vehicles from the current season. The collection also has prototypes, studies and regular production models.

The new ‘Roadbook’ special exhibition will run from today until April 23, 2017 with the Museum being open from Tuesday to Sunday.