This hardly ever used 1987 Yugo GV Sport (don’t take the “Sport” part of the name seriously), which has seen a mere 1,800 miles on the road, is up for sale by a Las Vegas car dealer. The asking price is $14,500, which is a long way off from the car’s original sticker in the late 1980s.
The Yugo’s short-lived American career started back in the mid 1980s, when Malcolm Bricklin, the automotive entrepreneur responsible for the introduction of several foreign brands to the American public including Subaru and Fiat, had another bright idea; to import the then communist-made Yugo subcompact hatch from [what is now former] Yugoslavia into the heart of Ronald Reagan’s America.
The Yugo, which was based on the mechanics and platform of the 1970s Fiat 127, was presented in the U.S. in the summer of 1985 with a dirt-cheap price tag of just $3,990. In the beginning, customers loved it and it looked like Bricklin had hit it, with sales peaking at 48,500 units in 1987.
However, America’s cult love-affair with the cheapest car in the market quickly dried out after customers realized that they got what they paid for with sales plundering to just under 4,000 units in 1991, the last year the Yugo was imported to the States.