One-Off 24k Gold Rolls Royce Ghost Purple by Fenice Milano Poses a $3 Million Question: Why?

They are right to say that beauty is in the eye of the beholder, but in this instance, surely “love must be blind”…

Enter the world of Italian coachbuilder Fenice Milano, which has revealed plans to build a one-off custom Rolls Royce Ghost for an unnamed client with bottomless pockets and a gaudy sense of style.

Fenice Milano’s customer was fascinated with the brand’s Ghost-based Diva collection, previewed back in 2010, but wanted something a bit more glitzy.

The car will be finished in a deep purple paint job before the Italian firm customizes the exterior with a 24k gold paint and trim accents covering the hood, grille, front and rear bumper aprons, side skirts, wheels and window surrounds.

More gold can be found in the British limousine’s interior, which will also be customized in terms of styling and materials to match the outside theme.

And while we may snigger at the thought of such a conversion, Fenice Milano will also…laugh all the way to bank when it’s time to collect the $3 million that it will cost to customize the Rolls Royce.

The Italian company noted that it will take 12 months to complete the project, and that it has also designed a matching, one-off handbag for the car’s owner.




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