One-Off 24k Gold Rolls Royce Ghost Purple by Fenice Milano Poses a $3 Million Question: Why?

They are right to say that beauty is in the eye of the beholder, but in this instance, surely “love must be blind”…

Enter the world of Italian coachbuilder Fenice Milano, which has revealed plans to build a one-off custom Rolls Royce Ghost for an unnamed client with bottomless pockets and a gaudy sense of style.

Fenice Milano’s customer was fascinated with the brand’s Ghost-based Diva collection, previewed back in 2010, but wanted something a bit more glitzy.

The car will be finished in a deep purple paint job before the Italian firm customizes the exterior with a 24k gold paint and trim accents covering the hood, grille, front and rear bumper aprons, side skirts, wheels and window surrounds.

More gold can be found in the British limousine’s interior, which will also be customized in terms of styling and materials to match the outside theme.

And while we may snigger at the thought of such a conversion, Fenice Milano will also…laugh all the way to bank when it’s time to collect the $3 million that it will cost to customize the Rolls Royce.

The Italian company noted that it will take 12 months to complete the project, and that it has also designed a matching, one-off handbag for the car’s owner.

VIDEO

PHOTO GALLERY

Fenice-Milano-Purple-RR-ghost-1Fenice-Milano-Purple-RR-ghost-2Fenice-Milano-Purple-RR-ghost-3Fenice-Milano-Purple-RR-ghost-4Fenice-Milano-Purple-RR-ghost-5Fenice-Milano-Purple-RR-ghost-6Fenice-Milano-Purple-RR-ghost-7Fenice-Milano-Purple-RR-ghost-8Fenice-Milano-Purple-RR-ghost-9Fenice-Milano-Purple-RR-ghost-10

Geely’s SX12 Production SUV Stays True To Concept Icon’s Styling

Geely’s new SUV will reportedly be available with a 177 HP, 1.5-liter turbocharged engine.

Audi’s New 2.0-liter Four-Cylinder DTM Engine Churns Out More Than 610 HP

Audi’s new 2.0-liter turbocharged four will also have to last an entire DTM season.

Li Xiang Launches With “One” SUV That’s Got Six Seats, Four Screens, Hybrid Powertrain

The Li Xiang One SUV has a 1.2-liter turbocharged engine that acts solely as a range extender.

Geely GE11 Electric Sedan Could Help The Brand Expand In Foreign Markets

The Geely GE11 will be availabe with a 163 HP electric motor and 52 kWh or 62 kWh battery packs.

Hyundai Tucson N Line Wants You To Sit Up And Take Notice

The Hyundai Tucson N Line can be ordered with one of three different powertrains.

Koenigsegg Jesko Gets Pushed Out Of Palexpo Complex As It Departs Geneva

The 1,600PS Jesko needed a push to leave the car show, as it didn’t fire up its 5.0-liter V8 engine.

Facelifted Alfa Romeo Stelvio Spied For The First Time Inside And Out

The facelifted Alfa Romeo Stelvio has undergone some minor interior changes.

600HP Mosquito Supercar Wants To Become Czech Republic’s Brabham BT62

Just like the Brabham BT62, the Mosquito “street-legal race car” will have a seven-figure price.

New York City Says Its Saved A Ton Of Money With Its Electric Vehicle Fleet

The Big Apple is enjoying massive savings thanks to the limited maintenance and charging costs incurred by EVs.

Ford Took A Cheeky Stab At Tesla Model Y With Electric Mustang SUV Tweet, But Did Anyone Notice?

Ford will unveil its Mustang-inspired electric crossover later this year.