2016 Kia Optima Chooses To Go “Off-Script”

As Kia’s assault on the mid-size saloon segment continues, their all-new Optima is proving capable of sparking a couple of really funny conversations among so-called experts.

At least that’s what we’re led to believe regarding these five videos. You’ve got two “Optima experts”, Miles and AC, who take us on a hilarious journey of discovery regarding the Optima’s looks, performance, safety and comfort features.

There’s very good chemistry between the two of them and this type of promo certainly feels different, in terms of how to attract viewers and generate awareness.

Anyway, the Optima is doing just fine all on its own. It won the Kelley Blue Book “Best Buy” award late last year and starred in three different commercials alongside NBA star Blake Griffin.

Another note-worthy achievement is the 5-star rating awarded by EuroNCAP in its safety tests. The last of the videos touches on that exact topic, as the guys touch on both active and passive safety features.