New Volvo S90 Sedan Looking Sharp On Geneva Show Floors

Volvo’s main attractions at this year’s Geneva show are the new V90 estate, updated V40 hatch, and possibly, the C90 (we haven’t confirmed it yet), but the S90 sedan deserves a mention too since it’s making its Euro debut.

Together with its XC90 SUV platform sibling, the S90 inaugurates a new technological and design era for the Swedish brand, with these elements to trickle down to the next generations of its smaller models.

Volvo sees the S90 as a key model to making a name for itself in the premium sedan market, though it won’t have an easy job going against long established and well-selling rivals in the segment like the Mercedes-Benz E-Class and BMW 5-Series.

The S90’s estate sibling, the V90, on the other hand, is expected to have an easier task, as Volvo has a strong following in the premium wagon segment. Last year in Europe, its predecessor, the V70 and its crossover-ish twin, the XC70, finished second behind Audi’s A6 Avant and in front of BMW’s 5-Series Touring and Mercedes-Benz’s E-Class Wagon, with estates accounting for half of all deliveries in the premium large segment, according to JATO Dynamics.

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