BMW’s i3 Looks Like The ‘Sensible’ Choice In Latest Spot

Since becoming the world’s third most popular EV, BMW’s i3 isn’t showing any signs of slowing down, and BMW is certainly going to keep doing their job marketing-wise.

In this video, they’re pointing out all of the i3’s attributes that make it the “sensible choice”, such as the “zero emissions factor”, or how the fabrics are made from recycled bottles and the wooden trim out of eucalyptus. It’s basically an environmentally-conscious person’s wet dream, especially once you mention how the factories where they build it are powered by 100% renewable resources.

The spot concludes with a more driver-oriented message, which is certainly debatable. Whether or not the i3 “drives 100% like a BMW” kind of depends on which BMW you’re comparing it to.

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