Ulrich Walker, Bogward’s CEO, reiterated the brand’s objectives during the official debut of the BX5 Crossover and BX6 TS Concept at the Geneva Motor Show.
Those include a decision on where to build their new production facility in Germany and a sales goal of 500,000 cars a year in the medium term.
“Borgward is fully aware of its responsibilities as a German company and of its own tradition of success. We will therefore be making a decision regarding our production location in Germany before the year is out”, said Walker.
“We only start with plug-in hybrids and purely electric vehicles on the German and other European markets, and these at attractive prices.”
The automaker plans to offer purely electric models with a driving range of up to 250km (155 miles). The first Borgward to hit the road will be the BX7, which will be launched in China early this summer, with India and other emerging markets to follow.