Parmigiani Fleurier Creates Bugatti Chiron PF 390 Timepiece

If acquiring a Bugatti Chiron doesn’t exhibit your exquisite, refined taste, then a Bugatti-branded Parmigiani Fleurier watch might do the trick.

The exclusive watch maker has been working with the automotive company ever since the latter released the Veyron into the world, 11 years ago, offering superb crafted, bespoke timepieces to perfectly suit Bugatti’s style and power.

Now, with the unveiling of the brand-new Chiron, Parmigiani Fleurier announced its brand new watch series associated with the car, called PF-390 Concept Watch. Parmigiani says the chronograph is the representative of the new generation of Bugatti timekeepers, conceived as a motor-block on the wrist with a unique tubular movement with a tourbillon regulator at the end, making it (possibly) more complex than the vehicle’s quad-turbocharged W16. At the

This solution separates the movement into two different compartments, which are in mutual interaction just like in an engine. Prices haven’t been announced yet, but knowing that the last Bugatti-branded Parmigiani Fleurier was valued at around $350,000, this one wouldn’t come cheaper.