Hongqi’s Audi-Based S Concept Looks Surprisingly Good

Hongqi’s S Concept debuted at Beijing as a proposal for a luxurious mid-sized crossover next to the B Concept.

Based on an Audi Q5, the well-proportioned shape of the S Concept avoids the over-the-top design exercises rather cleverly. The front end is of course dominated by lots of bling, thanks to the hexagonal grille and these LED headlights which are clearly designed to look like jewels.

The cabin is strictly configured as a four-seater, focusing on the comfort of the rear passengers, providing everything from foldable tables to digital screens and the ability to fold the front passenger’s seat for even more legroom, just like Volvo did with the XC90 Lounge Console concept.

The dashboard is festooned with digital displays that project everything you need and then some more, keeping the design language clean, simple and dare we say elegant.

Overall the Hongqi S Concept looks a nice premium crossover that has a great chance of entering production. Would you be interested?


  • pcurve

    I’m not laughing now. I actually like Hongqi L5 .

    • pur_sang

      hongqi is the only Chinese automaker with history, love the L5’s intentions, but could be better executed. judging by this effort here, everything is on the way up!

  • MarketAndChurch

    I haven’t warmed up to that grille, and the interior is meh. But that exterior just sharp. Especially what they did with front and rear bumper treatment, and the uninterrupted side profile.

  • MultiKdizzle

    Volkswagen should take note.

  • Six_Tymes

    looks very good inside and out

  • Craig

    For some reason – a 1950 Buick Eight popped into my mind!

  • uS’gedlemba

    It looks awesome!!!! It looks even better than the car it’s based on, infact Hongqi has thrashed Audi at it’s game, none of Audi’s SUVs/Crossovers production or concept looks or even have looked this good! Well done Hongqi!

  • Vassilis

    I really don’t like the front. I think the Q5 looks better.

    • Tumbi Mtika

      This is a Q5 only mechanically.

      • Vassilis

        I know. I’m talking about looks.

  • Tumbi Mtika

    Lincoln is officially on SUICIDE WATCH.

  • Tumbi Mtika

    Looks like the “Red Flag” is going to make other automakers raise the “white one”.

    China is sick of the shit it gets for car design.
    Be afraid…


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