For its second prank of the day, Mini launched the Hipster hatch, the perfect companion for restless customers who think outside the box.
All the distinctive features of this limited edition have been carefully selected to make the ideal vehicle for a spot of vintage clothes shopping, or indeed the odd trip to the market for artisan kale.
From the press release: Motorists no longer have to settle for the natural colour of their surroundings (#nofilter), thanks to the exclusive and fully adjustable Instagram filter on all exterior window glass. Live life in LO-FI. Or Clarendon. Or Crema. In fact, occupants can choose from 12 pre-loaded Instagram window filters and turn any journey into a nostalgic memory at the touch of a button.
The new Mini Hipster Hatch draws inspiration from the classic fixed-gear bicycles, having just one forward gear with a top speed of 25mph in order to give the driver ‘a greater feeling of control when popping out for a superfood smoothie’.
The cabin now features a perfect stonewash denim upholstery while an in-dash twin-deck cassette player allows you to ‘sidestep the mainstream with your own mixtapes’. As for the exterior, the Mini Hipster hatch features a set of alloy wheels, carefully upcycled by hand from previous alloy wheels.
“The MINI Hipster Hatch is like no other we’ve built before” said Ivana Newcarr, senior external product launch experience curator at MINI UK. “Inspired by the kind of innovative thinking only found when you ignore the script and ask what those who refuse to be categorised want from a car – features like fixed gear drive, twin-deck cassette player, upcycled details and Instagram filtered windows to name but a few.”
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