Reid Bigland Named New Boss Of Alfa Romeo And Maserati

FCA appointed Reid Bigland to lead Alfa Romeo and Maserati in the place of Harald Wester.

The 49-year-old Canadian will also remain to his previous position as head of U.S. and Canadian sales for FCA while former boss Harald Wester will continue to serve as FCA’s Chief Technical Officer.

“I am thankful for the work Harald has carried out in the last few years establishing a sound technical framework for our two premium brands and which has culminated in the recent launch of the Maserati Levante and the Alfa Romeo Giulia”, said Sergio Marchionne in a statement.

“It is time now for our efforts to be directed towards the global commercial expansion of these two brands, and I can think of no one better than Reid to fulfill that mission. Reid has an extraordinary record of growing sales and market share in the US and Canada over the last 7 years at FCA, including leading the growth and positioning of the Ram and Dodge brands for part of that time”, he added.

This leadership change comes after the delays in Alfa Romeo’s and Maserati’s product plans, with the Alfa Romeo Giulia being launched five months after the original date and the Maserati Levante hitting the market a year later than planned.

PHOTO GALLERY

  • Lucas

    John cena for Maserati and alfa Romeo

    • antbee

      A lot hotter than John Cena, though!

  • PB

    He looks like his name.

Volvo Wants To Be An All-Electric Brand By 2040

Volvo will become an all-electric brand when customer demand for its EVs is high enough.

A BMW M8 Touring Would Look Absolutely Glorious

Considering there’s no BMW M5 Touring on the market, an M8 Touring could make sense.

Which Is The Better SUV; Mercedes-AMG GLC 63 S Or Alfa Romeo Stelvio Quadrifoglio?

Both the Mercedes-AMG GLC 63 S and Alfa Romeo Stelvio QV deliver 503 hp from twin-turbo engines.

2020 Hyundai Grandeur (Azera) Is Getting A Nip And A Tuck

The revised Hyundai Grandeur, known as the Azera in America, includes revised lights.

Next-Gen Mercedes-AMG C63 Tipped To Get A Four-Cylinder Turbo Engine With Electrification

Aside from ditching the V8, Mercedes-AMG could also kill the next C63 Estate.

Tesla Bumps Up Prices Of Entry-Level Model 3 And Performance

The Tesla Model 3 Standard Range Plus now starts at $39,490 while the Model 3 Performance is $56,990.

2020 Honda Freed Gets Facelifted In Japan, Gains SUV-Style Crosstar Version

Sharing the platform with the Honda Fit/Jazz, the Honda Freed compact minivan offers up to seven seats.

Ferrari Spied Testing New GT Model In Italy Before November Launch

The new Ferrari GT in question will be based on the Portofino and may use a V6 or a V8.

JLR China Sales On The Upswing Despite Prolonged Slump

Jaguar Land Rover registered a massive $4.4 billion loss in the first quarter of this year.

F1’s Toro Rosso To Become Alpha Tauri Starting Next Year

Alpha Tauri is a fashion brand that is also owned by Austrian energy drink giant Red Bull.