Smart Gets Cheeky With Brabus Fortwo ‘Edition Urbanlava’ Ad Campaign

Smart is currently in the midst of promoting this special edition Brabus Fortwo Urbanlava in Germany, where it’s priced from €17,990.

Buyers interested in the Cabrio version will need to spend upwards of €21,990, and if they do, then they’ll probably enjoy Smart’s ad campaign as well, which is meant to reflect the car being so hot it will make things melt.

Visually speaking, the Brabus Fortwo Urbanlava stands out thanks to its individual paint finish on the Brabus front spoiler, side skirts, mirror covers and rear diffuser. Then there’s also the chromed tailpipe to consider.

The ad campaign consists of three short videos, starting with a little girl whose ice cream starts melting as soon as she crosses the street and meets up with this “lava-hot” special edition Smart car.

As for the other two, it’s pretty much the same tongue-in-cheek idea, but we’ll let you judge for yourselves if you think this car is such an attention-grabber in traffic.

PHOTO GALLERY

VIDEO

Is The Seat Mii Electric City Car A Good Daily Driver?

The Seat Mii Electric has an 82 HP electric motor, a 161-mile range and starts at £19,300 in the UK.

MS-RT’s R185 Ford Transit Custom Is All Show And No Go, Will Still Cost You £37,995

The Ford Transit Custom-based MS-RT R185 is limited to 40 examples and solely available in Slate Grey.

Jozef Kabaň Returns To VW Group As Head Of Volkswagen Brand Design

After moving to BMW two years ago, Kaban will return to the VW Group in July 2020.

Can A Modded Dodge Charger Hellcat Beat A McLaren 720S?

The Dodge Charger Hellcat in question has over 900 hp and gives the McLaren 720S a good fight.

New Ford Bronco Could Have A Removable Roof Just Like The Original

The Ford Bronco’s B- and C-pillars could split in two and slide into each other.

Supercharged Lamborghini Huracan Performante Is A Spoiler Away From Lift Off

This Lamborghini Huracan Performante can run through to 210 mph thanks to a supercharger.

Low-Mile Aston Martin Lagonda Is Here To Fill That Wedge-Shaped Hole In Your Life

If wedges is your thing, then this Aston Martin Lagonda wants a word with your pocket.

2020 Audi A3: Here’s A Pretty Accurate Look At The Sedan

Audi’s new A3 will be available as a four-door sedan, a five-door hatch and possibly a five-door coupe too.

This Woman From Colorado Collects McLaren Supercars

Kathy Cargill loves driving her McLaren Senna through the Colorado mountains.

BMW Does A 180 And Says Apple CarPlay Will Be Free On New Models

BMW has been charging owners $80 per year to use Apple CarPlay.