Chrysler And Jim Gaffigan Show-Off Pacifca’s Strong “Dad Brand”

Chrysler’s brand-new Pacifica is built on a new platform, which claims to be the lightest and stiffest in the segment. But what kind of people drive it?

Well, moms and dads, of course, since it’s suited for a large household, but Chrysler’s latest “Dad Brand” advertising campaign for the Pacifica puts a unique twist on the standard minivan customers, thanks to American stand-up comedian Jim Gaffigan and his family.

Gaffigan acknowledges the ways the vehicle is helping him with the upkeep of his “Dad Brand”, while Chrysler doesn’t try to advertise the Pacifica as something it isn’t.

The American car maker is aware that you know the Pacifica won’t make a rebel out of you, and it focuses on the things that make the minivan great and convenient to use, showing off its practical and “family-first” features.

So, is the Pacifica the first cool minivan? Well, it does come with nearly 40 innovations in its class and it is powered by FCA’s 3.6-liter Pentastar V6 hooked up to a nine-speed automatic gearbox, which delivers 287hp and 262 lb-ft (355 Nm) of torque in all trim models. Moreover, there’s a hybrid version coming in the second half of 2016, which will be the world’s first electrified minivan (according to Chrysler), offering an estimated all-electric range of 30 miles, along with an 80MPGe fuel economy rating within city walls.