Apple Could Be Shifting Its Car Project’s Focus To Autonomous Driving Systems

According to a source close to Apple’s ‘Project Titan’ car program, the company is shifting focus away from creating its own car to developing an autonomous driving system instead.

Bloomberg reports that the project’s leader, Bon Mansfield, is pushing for the change in focus, leaving some to speculate that the firm may instead partner with an existing automaker or even by a company outright and enter the industry that way.

While Apple has declined to comment, if true, this could mean that it might well be sold to a number of different brands just like Apple CarPlay is available throughout the industry.

Ever since news about Project Titan first emerged, details have been sketchy to say the least. It has been confirmed that hundreds of engineers are involved in the project and that, initially, a car designed and built exclusively by Apple would be launched in 2020. People working on the project have apparently been poached by Tesla, General Motors, Samsung and Ford.

Renderings by Aristomenis Tsirbas


  • Six Thousand Times

    It would sure seem like that would make the most sense. Apple’s never made anything mechanical before – or anything with seats – or wheels.

    • Silimarina

      Yeah, but with the sh*tload of money that Apple has, they could buy BMW, Daimler, GM and still remain few billions $ in the bank

      • Six Thousand Times

        While obviously true, that would entail actually running any or all of those companies. That wouldn’t be the most profitable answer, either.

  • UZ

    Bob Mansfield, not Bon Mansfield.

  • KidRed

    Apple was never going to make car, they can’t. They don’t have the manufacturing plant, distribution channel, dealer network, etc. They were always working on the software/hardware side.

  • Enter Ranting

    Apple can’t make a computer that lasts longer than five years. Also, they put form over function every time they design a product. An Apple car is a non-starter.

  • Vinaya Babu

    It only makes sense to believe that Apple’s idea is only to develop a complete software package for the car that will include the autonomous drive and not a new apple car.

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