Apple Could Be Shifting Its Car Project’s Focus To Autonomous Driving Systems

According to a source close to Apple’s ‘Project Titan’ car program, the company is shifting focus away from creating its own car to developing an autonomous driving system instead.

Bloomberg reports that the project’s leader, Bon Mansfield, is pushing for the change in focus, leaving some to speculate that the firm may instead partner with an existing automaker or even by a company outright and enter the industry that way.

While Apple has declined to comment, if true, this could mean that it might well be sold to a number of different brands just like Apple CarPlay is available throughout the industry.

Ever since news about Project Titan first emerged, details have been sketchy to say the least. It has been confirmed that hundreds of engineers are involved in the project and that, initially, a car designed and built exclusively by Apple would be launched in 2020. People working on the project have apparently been poached by Tesla, General Motors, Samsung and Ford.

Renderings by Aristomenis Tsirbas

PHOTO GALLERY

  • Six Thousand Times

    It would sure seem like that would make the most sense. Apple’s never made anything mechanical before – or anything with seats – or wheels.

    • Silimarina

      Yeah, but with the sh*tload of money that Apple has, they could buy BMW, Daimler, GM and still remain few billions $ in the bank

      • Six Thousand Times

        While obviously true, that would entail actually running any or all of those companies. That wouldn’t be the most profitable answer, either.

  • UZ

    Bob Mansfield, not Bon Mansfield.

  • KidRed

    Apple was never going to make car, they can’t. They don’t have the manufacturing plant, distribution channel, dealer network, etc. They were always working on the software/hardware side.

  • Enter Ranting

    Apple can’t make a computer that lasts longer than five years. Also, they put form over function every time they design a product. An Apple car is a non-starter.

  • Vinaya Babu

    It only makes sense to believe that Apple’s idea is only to develop a complete software package for the car that will include the autonomous drive and not a new apple car.

China’s Denza X Electric SUV Is A Mercedes-Benz In All But In The Name

The styling of the Denza X midsize crossover stays remarkably close to the namesake concept that was unveiled earlier this year.

This 2020 Toyota Supra Didn’t Even Make It To 600 Miles, Repair Bill Estimated At $41k!

According to IAA, the repair costs for this damaged Supra are about $14k less than a brand new car.

Lamborghini Diablo VT-Based Zagato Raptor One-Off Could Spark A Bidding War

The Zagato Raptor Concept never reached production despite being much lighter and cooler than the Diablo VT.

Model X And Forester Engage In Highway “Battle” – But Is The Subaru Driver The Only One To Blame?

The driver of the Subaru seemed willing to ram a Tesla that didn’t give room for him to merge in his lane.

Production Audi E-Tron Sportback Teased, Will Be Joined In LA By RS Q8

The Audi e-tron Sportback will feature Digital Matrix headlights and the same powertrain as the e-tron.

One-Off Lamborghini Concept S Shows Up For Auction… Again

You’ll have to take a trip to Abu Dhabi on November 30 to bid on the Lamborghini Concept S.

2020 Skoda Octavia RS Rendered As The More Practical Golf GTI Mk8 Alternative

The new Skoda Octavia RS is expected to debut in 2020 with two body styles and two engines.

2020 Audi S8 Does 0-62 MPH In 3.8 Seconds, LWB Version Coming To America

The 563 HP 2020 Audi S8 is priced from $129,500 in the United States.

2020 Audi Q3 Sportback Is Trendier Than A Regular Q3, But Not Necessarily Better

The Audi Q3 Sportback reviewed here was the 45 TFSI version with a 227 HP 2.0-liter gasoline engine.

Enhance Your Hyundai SUV’s Versatility With Thule Accessories

U.S. owners can now order Thule bike and roof racks, cargo carriers and more from Hyundai dealerships.