Lamborghini Opens First Ad Personam Studio At Its HQ [w/Video]

Lamborghini’s customization program has a new home as the company launches the first Ad Personam studio at its historic headquarters.

The new studio will be located at the heart of Lamborghini’s production facility in Sant’Agata Bolognese and is designed to offer customers a unique experience by a specialist, who will guide them at every step of their customization plans.

Every prospective owner will get a guided tour of the factory where possible configurations can be viewed before specifying their new supercar. Next up he or she visits the Ad Personam studio where there are displays of all the leather, color, material, seat and rim options and an advanced car configurator.

Lamborghini offers the Ad Personam customization program for both the Huracan and the Aventador, with a dedicated group of specialists providing a tailored consulting service to each customer.

Since 2013, more than 50 new exterior colors are offered exclusively through Ad Personam, with the program also offering the option for a two-tone paint and a livery. New materials have also been added, including different types of alcantara and new fine leathers.

One of the most demanded options in the program though is the Forged Composite, an innovative carbon fiber material patented by Lamborghini and offered exclusively in the Aventador.

Lamborghini says that more than half of all the new cars they sold in 2016 so far were customized through the Ad Personam program, with the Aventador being undoubtedly the most customized model they make.

PHOTO GALLERY

VIDEO

  • T_Cake

    That orange / yellow combo makes for one ugly Lambo.

Vicious Texas Drainage Holes Still Claim SUVs, Trucks And Amazon Vans

These holes have been a hazard for quite some time, but local authorities haven’t gotten around to fixing them.

Should Kahn Build A Pink Lamborghini Urus Or Go For Purple?

Kahn’s founder took to social media to ask whether they should go ahead with the pink Urus project.

Woman Who Can’t Get A Deal On New Car Gets Free Scion From A Total Stranger

The woman could believe this random act of kindness.

2019 Chevy Silverado Is The First-Ever Truck To Pace Daytona 500

Dale Earnhardt Jr. will lead the pack driving a bone-stock Silverado powered by a 420hp V8.

2020 Kia Soul EV Gets 243-Mile Range Rating From EPA

The 2020 Kia Soul EV beats most of its rivals, like the Nissan Leaf E+ and Chevy Bolt.

Would You Pay $55,000 For This Well-Kept 1991 BMW M5?

The car is finished in Brilliant Red and has a grey leather interior with the optional Executive Seating package.

Tire Shop Totals Couple’s BMW, Still Forces Them To Pay

After totaling the car, the shop demanded the owner pay them nearly $1,400.

40 Countries, But Not The U.S., China And India, Agree Cars Must Have Standard Automatic Braking

Japan and the EU will be the first to mandate the use of advanced Emergency Braking systems.

Chris Harris Reviews McLaren 600LT, Finds It More Rewarding Than The Senna

McLaren’s baby Long Tail model is a playful 592hp track beast.

Cadillac Shows Its Flirtatious Side, Sends Racy Tweets To Rivals

While Cadillac was pretty flirty, it gave Lexus a backhanded compliment.