Lamborghini’s customization program has a new home as the company launches the first Ad Personam studio at its historic headquarters.
The new studio will be located at the heart of Lamborghini’s production facility in Sant’Agata Bolognese and is designed to offer customers a unique experience by a specialist, who will guide them at every step of their customization plans.
Every prospective owner will get a guided tour of the factory where possible configurations can be viewed before specifying their new supercar. Next up he or she visits the Ad Personam studio where there are displays of all the leather, color, material, seat and rim options and an advanced car configurator.
Lamborghini offers the Ad Personam customization program for both the Huracan and the Aventador, with a dedicated group of specialists providing a tailored consulting service to each customer.
Since 2013, more than 50 new exterior colors are offered exclusively through Ad Personam, with the program also offering the option for a two-tone paint and a livery. New materials have also been added, including different types of alcantara and new fine leathers.
One of the most demanded options in the program though is the Forged Composite, an innovative carbon fiber material patented by Lamborghini and offered exclusively in the Aventador.
Lamborghini says that more than half of all the new cars they sold in 2016 so far were customized through the Ad Personam program, with the Aventador being undoubtedly the most customized model they make.