“Strong As Steel” Tape Keeps Roll Cage Together During Massive Drop

We have to hand it to these Fiber Fix guys and their commercial for tape that’s as strong as steel, or allegedly about 100 times stronger than duct tape.

The spot can be equally funny as it is ridiculous, especially if you’re a fan of this so-called “southern charm” – which in this case basically means getting things done in the manliest way possible.

In a sense, this video reminds us a lot about Nick Offerman’s NASCAR ad from 2015 when he was trying to charm his way into lecturing us about American traditions, values and..well, you can watch it here in case you forgot about it.

At just under 5 minutes, this FiberFix spot can get a little tiring, but if you don’t mind listening to how much of a man you’d be if you’d have the type of tape that will “permanently” fix anything that breaks, then you’ll probably enjoy the gist of the ad.

Oh and yes, watching those cars take a 140 foot (42 m) tumble is pretty spectacular.

VIDEO

  • BqWsRe

    Ha, ha! Effective…”Stop being such a tape racist!” LOL

    Carscoops, please put away the inferiority complex and take this for what it is…a tongue-in-cheek play on the typical boring infomercial, even if a little bit stereotypical of what a southern accent and person speaks like.

  • BqWsRe

    Ha, ha! Effective…”Stop being such a tape racist!” LOL

  • Yes.
    Want.
    Awesome.

  • rover10

    What about a broken arm?

  • europeon

    I hope you got payed for this.

  • CERTAINLY AN OFF THE WALL COMMERCIAL. LOOKS LIKE A USEFUL PRODUCT.

  • TheBelltower

    I used this after I shoveled into an irrigation line in my yard. Kinda sticky and messy, but it works extremely well. The stuff is indestructible.

  • Blanka Li

    The video came out a few days ago. Ordered the product. Awesome use of the medium!

Here’s A Chance To See A $400k Rolls-Royce Cullinan Going Off-Road

The Rolls-Royce SUV did all of this fitted with 22-inch wheels wrapped in summer tires.

Jay Leno Discovers What The Lotus Evora 400 Is All About

The Evora 400 is powered by a supercharged 3.5-liter V6 delivering 400 hp.

Elon Musk Says Tesla Could Achieve Record Deliveries This Quarter

Musk believes Tesla can deliver more than 90,700 vehicles this quarter.

BMW X7 xDrive50i Might Just Be The SUV You’re Looking For

The X7 xDrive50i is powered by a twin-turbo 4.4-liter V8 engine with 456 hp.

Tesla Model X Bizarrely Balances On Guardrail After Crash

This weird incident happened in France and, thankfully, no one was injured .

Porsche’s New 911 Speedster Is A Riot To Drive

A 503hp flat-six engine revving up to 9,000rpm, manual transmission and no roof is what dreams are made of.

Driver Of Stolen RV Leads Californian Police On Wild Chase

The driver of the RV injured at least three people and collided with seven vehicles.

2019 Audi A7 Is One Of The Best Sporty Executive Cars You Can Buy

It’s hard to ignore the sharp design, great build quality and extremely comfortable ride of the new A7.

Porsche Puts 2020 718 Boxster Spyder Through Its Paces

The 718 Boxster Spyder will sport a 4.0-liter naturally-aspirated flat-six and a manual ‘box.

Nissan Chico Concept Is An Autonomous Playroom On Wheels

Can you imagine a future where a self-driving vehicle will take your kids to school?.