Faraday Future Hires Former VW’s Former Marketing Senior Vice President

Faraday Future has yet to reveal its first all-electric production car but the start-up is continuing to hire experienced industry leaders.

In its latest signing, FF has reached a deal with Joerg Sommer, the former senior vice president of product marketing and strategy at Volkswagen.

Sommer left his role with the German company in 2013 and is exceptionally experienced, having also worked with Daimler for 12 years, Opel for four years and Renault for two years. Prior to moving to Volkswagen’s marketing department, Sommer was in charge of its electric mobility brand, a role he also had at Renault.

According to the electric automaker, “In his new role at Faraday Future, Sommer oversees the company-wide product launch strategy, lifecycle management, packaging, and pricing of our electric vehicles and new mobility concepts. His expertise in product marketing will help Faraday Future cultivate a strong brand identity and connect to its target demographic, starting with the launch of its first production vehicle.”

Other high-profile names to be hired by Faraday Future include BMW i3 and i8 designer Richard Kim, former Tesla Model S head chassis development engineer Nick Sampson and former Ferrari North America and Ferrari Asia Pacific executive Marco Mattiacci.

PHOTO GALLERY

Driven: 2019 Renault Koleos Life Is A Good Family SUV But Not Great

The 2019 Renault Koleos isn’t perfect but it offers great value for the money.

Did You Know The BMW 3-Series Touring’s Rear Window Can Be Opened?

For decades, BMW estate cars have have this feature, but apparently, not everyone knows about it.

1980s VW Golf Bathed In Carbon Fiber With 730 HP Challenges Audi RS7, RS3, R8 V10

Can this carbon fiber Golf accelerate faster than an Audi RS7 and Audi R8 V10 Spyder?.

2020 BMW 5-Series G30 Rendered With Accurately Restyled Front End

The facelifted BMW 5-Series will get less bulkier headlights and a larger grille out front.

2020 Corvette C8 vs C7: Let’s See How They Compare

The all-new 2020 Corvette C8 is a mid-engine supercar with amazing performance characteristics.

2020 Mazda3 SkyActiv-X Does Live Up To (High) Expectations

A petrol-powered engine that works like a diesel but is much more refined quite an achievement in our books.

Alleged Drunk Driver Slams Head-On Into Police Car In Ohio

Any accident in which you’re to blame is to be avoided at all costs; this goes double for hitting a police cruiser.

McLaren 720S Battles It Out Against Lamborghini Aventador S

The Aventador S has more oomph and all-wheel drive, so it must be the winner, right. Right?.

Thought The 812 Superfast Had Slipped Under Mansory’s Radar? Think Again

The Italian supercar features a complete makeover, boasts more power and is named the (ahem) Stallone.

2020 BMW M135i Measured Against Old M140i In Series Of Tests

The all-new M135i is a very different car compared to its predecessor, but is it better?.