The National Football League is teaming up with Ford on a three-year partnership, which establishes the F-Series as the official truck of the league.
The automaker is kicking things off in New York by providing football fans the opportunity to order ‘Built Ford Tough Tailgate Trucks On Demand’ through Uber, which will deliver tailgate food, game tickets and merchandise.
Furthermore, Ford will give fans the chance to meet up with the Built Ford Tough Tailgate Tour all over the country, giving consumers access to tailgates on demand as well as those hard-to-get game tickets that everyone covets. Additionally, the Built Ford Tough Toughest Ticket sweepstakes will give people the chance to win tickets to Super Bowl LI, plus an all-new 2017 Ford F-Series Super Duty.
“America’s truck leader is teaming up with organizers of the nation’s favorite sport to put the spotlight on fans and players who show toughness, smarts and determination on and off the field, and who deserve to be recognized for that,” said Ford exec Mark LaNeve. “Both brands – each a leader in its category and known for toughness, capability, excellence and innovation – are coming together to give fans exclusive access to events and games, and to highlight players in a new way.”
Renie Anderson, NFL senior VIP added that “just like our fans and players, Ford trucks and the NFL are always working to reach the next level through hard work, grit and commitment, which makes this partnership a natural fit. We’re proud to be partnering with such a legendary American brand and look forward to helping Ford trucks become synonymous with the country’s most popular sports league.”
Fans of the game will also get a new treat thanks to new Offensive Line of the Week segment, set to be announced every Tuesday afternoon here on the NFL’s official website. Former NFL offensive lineman & NFL Network analyst Shaun O’Hara will provide statistical analysis, positional expertise and more in order to determine each week’s best Offensive Line – based on their performance the previous week.