Ford and Harman are joining forces with the introduction of the B&O PLAY audio systems in Ford vehicles starting early next year.
The two companies have worked together alongside B&O PLAY to create a customized audio experience with specifically tailored speaker placement and calibration for Ford’s wide array of vehicles. The automaker believes that regardless of where someone is sitting in one of its vehicles, they’ll be able to enjoy excellent audio quality.
Executive vice president and president of Harman’s lifestyle audio division, Michael Mauser, says “Ford and B&O PLAY are a perfect match among brands that stand for quality, freedom and innovative design, coming together to revolutionize the driving experience for consumers. With our shared commitment to seamless engagement and elevated experiences, Ford is the ideal automaker to bring the transformative power of B&O PLAY audio to drivers and passengers worldwide .”
To announce B&O PLAY integration into all of its vehicles, Ford has unveiled an installation it dubs ‘Sound Journey’s’, designed to mimic the sounds of a forest, a canyon and an ocean.