Mazda MX-5 RF Launch Edition Priced From $33,850

Just a few hours before pre-orders for the 2017 Mazda MX-5 Miata RF Launch Edition kick off, the limited-run model has been priced.

Limited to just 1,000 units, interested customers can purchase the six-speed manual-equipped model from $33,850. Units installed with the six-speed automatic transmission are slightly pricier, starting at $34,925. Both will be available for pre-order online for a $500 refundable deposit.

Discussing the successful launch of the car, senior vice president of U.S. Operations for Mazda North American Operations said “After a tremendously positive response to our global reveal of the 2017 Mazda MX-5 Miata RF, we knew we had to do something unique for the MX-5 RF Launch Edition. Exclusive access to the presale is a way we can offer something special to our most loyal customers who can’t wait to get behind the wheel of one of the most anticipated vehicles in Mazda history.”

Based around the Grand Touring trim level equipped MX-5 Miata RF, the Launch Edition stands out thanks to its Machine Gray Metallic paint scheme, black roof panel and Auburn Nappa leather interior. Additionally, Launch Edition models come complete with distinctive doorsill plates with Advanced Keyless Entry.

Alongside these selection of add-ons, the RF Launch Edition will be delivered to customers with a 42 mm Tourneau watch, custom-designed to match the car.


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