The 500th and final Ferrari LaFerrari coupe produced will be sold on Saturday by RM Sotheby’s in Daytona Beach, Florida.
Although production of the hardtop LaFerrari was initially limited to 499 examples, Ferrari chief executive Sergio Marchionne announced in August that a 500th unit would be produced and sold off to benefit the reconstruction of towns devastated by the fatal earthquakes that struck Central Italy this year.
According to chief executive and chairman of RM Sotheby’s, “It is an honor for RM Sotheby’s to be entrusted with the sale of this important car and to help raise significant funds for a desperate cause. The earthquakes which have struck Central Italy this year devastated the lives of thousands of people, and the money raised by the sale of the 500th, and final, LaFerrari, could not be put to a better use. The auction will be an historic event, and the generosity of Ferrari SpA will change lives in the areas most affected by the natural disaster.”
Although no estimate has been given for the final sale price, the 500th LaFerrari will certainly be the most expensive sold to date, possibly fetching over $5 million.