This year’s Detroit Auto Show will feature Disney & Pixar giving visitors an early look at their upcoming summer film Cars 3 while debuting a life-size version of one of the film’s stars.
For their the January 8 press conference at NAIAS, Pixar will also create a special Cars 3-themed display on the show floor for the thousands of journalists present as well as all the other visitors.
“Having Pixar choose to join NAIAS and share an early sneak peek at their next film – from one of the most famous movie franchises in the studio’s storied history – is proof that Detroit is home to all facets of automotive, whether it’s fantasy or real-life,” said 2017 NAIAS Chairman, Sam Slaughter.
“With Every film that we make at Pixar, we do our best to create worlds and characters that ring true to our audiences,” added Cars 3 director Brian Fee. “A huge part of doing this successfully lies in the extensive research that we do on each film. ‘Cars 3’ is a love letter to racing and its roots, so we could not be more excited to be a part of the North American International Auto Show to share a little bit of our film with our fellow car enthusiasts.”
Pixar’s press conference will take place on Cobo Center’s main Atrium stage on January 8, 2017 at the Detroit Auto Show.