2018 Audi S4 Undercuts Mercedes-AMG C43 At $50,900

Audi has released pricing details for the 2018 S4 confirming that it will cost slightly less than the Mercedes-AMG C43.

To pick up the entry-level Premium Plus S4, American buyers will have to part ways with at least $50,900 excluding the $975 destination fee. This makes the S4 a little more affordable than the C43 which starts at $52,000.

Prices for the high-spec 2018 Audi S4 Prestige meanwhile start at $55,800 but even the base model comes loaded with features as standard.

Among these are LED headlights, LED daytime running lights and LED taillights, auto-dimming wing mirrors, heated, eight-way power front seats with memory support for the driver and three-zone automatic climate control with a digital display for rear passengers. The S4 also includes Audi’s MMI system that offers Apple CarPlay and Android Auto support.

Some of the optional extras include a Bang & Olufsen 3D sound system, dual pane acoustic glass for the front side windows, Audi’s virtual cockpit, adaptive cruise control with stop & go and traffic jam assist.

Beneath the skin, all U.S.-spec 2018 S4 models feature a 3.0-liter TFSI V6 engine delivering 354 hp and 369 lb-ft of torque. That allows for a 0-60 mph (96 km/h) time of just 4.4 seconds.


  • Tumbi Mtika

    But understeer…

    • U8INIT

      😂💦this guy

      • Tumbi Mtika

        I love making jokes at Audi’s expense..

    • SteersUright

      Lol. Why dont they just throw rear-steering on this already? It does amazing things for long wheelbase cars, especially nose-heavy understeery ones.

    • Dave Buxton

      Haven’t you read the test drives? They have eliminated understeer.

  • seriously

    That has to be the fastest boring car ever made it looks both dated and boring such a shame the interior looks modern and nice

    • SteersUright

      Agreed, where the hell are the “S” fender flares, special interior…it’s like Audi didn’t even try this generation and ordered staff to push something S4-ish out ASAP. Like someone said, “i’ll take an S3 in Large please”. Interior they’re showing is loaded with almost $10k in options, and essentially the same u can get in any A4. Give us some bad-ass, extra wide forged wheels with flared fenders barely able to contain them, big slotted brakes upfront, 400hp, rear-steering, rear-bias AWD, standard torque vectoring, a nasty engine snarl, and lastly, a special bespoke steering wheel so u always know your driving something special.

      • pcurve

        But it’s got silver mirrors! lol

      • Matt

        You just described the RS4.

  • Zandit75

    No flappy paddles?

  • TheBelltower

    S4’s have always been understated, inconspicuous speed. But the latest A4 is very downscale looking. Which results in the S4 looking way too ordinary. Red also doesn’t do this car any favors.

  • Tumbi Mtika

    The silver mirrors add 50 horsepower.


    • Bash

      nope, its fine to me!

  • Puddingpopper

    at least the merc still comes with a dual clutch? nevermind, just a 9 speed torque converter

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