The Jaguar I-PACE Concept is set to make its European debut on March 7th at the Geneva Motor Show, showcasing a new color called Photon Red.

Unveiled last year during the LA Auto Show, the I-PACE Concept is meant to represent a new era for Jaguar, teasing the brand’s first-ever electric model, expected to arrive sometime next year. It’s a sports crossover that places it against the Tesla Model X.

“The I-PACE Concept is a radical departure for electric vehicles. It represents the next generation of battery electric vehicle design. It’s a dramatic, future-facing design – the product of authentic Jaguar DNA matched with beautiful, premium details and British craftsmanship,” said design boss Ian Callum.

“This isn’t just a concept. It is a preview of a five-seat production car that will be on the road in 2018. This will be Jaguar’s first-ever battery-powered electric vehicle and opens a new chapter in the history of our legendary brand.”

In terms of performance, the British automaker said that the I-PACE needs just 4 seconds in order to hit 60 mph (96 km/h) from a stand still. The concept is powered by two electric motors, one for each axle, combining for 400 HP and 700 Nm (516 lb-ft) of torque – resulting in a targeted 500 km (310 mile) driving range.

Unlike the LA Auto Show car, the Geneva-bound I-PACE Concept will be wearing Photon Red, a brand new color that looks particularly difficult to miss.

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