China’s Trumpchi Expected To Change Name Before U.S. Launch

Chinese automaker GAC Motor has hinted that it could change the name of its Trumpchi flagship brand when it launches in the United States.

Speaking to Reuters, executives from GAC Motor said that the Trumpchi brand received some ridicule at January’s Detroit Auto Show for having ‘Trump’ in its brand name.

The company originally created the Trumpchi name in the hope it would sound similar to the firm’s Chinese name Chuanqi with ‘trump’ representing the best and ‘chi’ for China.

At the Shanghai Auto Show, GAC Group President Fend Xingya said “This is a complete coincidence, we didn’t even have the slightest idea he would be president.

“At first I’d never thought of it, why change the name? It’s the president Americans selected, it’s similar to the president’s name, this has to be good right? But in the United States the level of opposition (to Trump) is high,” Xingya said, indicating that potential customers could be turned away because of the name.

GAC Motor hopes to bring the Trumpchi brand, or whatever it will be called, to the United States in 2019.

PHOTO GALLERY

  • kimbentsen

    Keep the name, but give it a dual tone paint job. Dark blue with a orange roof.

  • Adi

    Why are they even trying to enter the US market. Nobody is going to buy it. I would CONSIDER buying it if it was $15,000 fully equipped with lifetime warranty but that’s not going to happen so…

    • Six_Tymes

      people will buy it if its cost effective, especially the 3.8 million of us Chinese that live in the US

  • Craig

    Chinese vehicles and Russian vehicles have a similarity to them. All designed by people who wear heavy boots and durable watches. [If that makes sense!]

    • Althea Later

      sounds like a fantasy… go on….

  • Liam Paul

    I like the red suv. Sell it to me for 23200 with lifetime warranty on engine and transmission and you can call the company shetty shet shet for all i care.

  • Six_Tymes

    how about kimchi?

    • Eythan Aldrich

      that’s korean btw

  • Dinyar Master

    no shit!

  • U8INIT

    I’m staying outta this one…

  • Enter Ranting

    And, just like Drumpf, it won’t work.

  • alexxx

    I am starting to like this chinese designs….

  • Robert

    Now Clarke Griswald has a SUV option. Sweet

  • Nathan Daniel Stroud

    I have to have my China.

  • O123

    I think the name of the least of their problems

  • Benjamin B.

    I like the name