Range Rover opted for popular pop star Ellie Goulding to premiere the new Velar on U.S. soil.

The British SUV company debuted the sexy new Velar in the U.S. with a special event at Hearst Plaza in New York that also included a live performance from Ellie Goulding.

Moving on to the actual car stuff now, the new Range Rover Velar will be available with three engine options in the US, starting from a turbocharged 247hp 2.0-litre four-cylinder Ingenium petrol, a 180hp 2.0-litre diesel and a range-topping supercharged 380hp 3.0-litre V6.

Range Rover is gunning for Porsche Macan, Mercedes GLC Coupe and BMW X4 customers among others, pricing the new Velar significantly higher than the Jaguar F-Pace, starting from $49,900.

Apart from its great looks, the fourth member of the Range Rover family also features a tech-infested interior, with a new infotainment system the company calls InControl Touch Pro Duo. The new system is comprised by two 10-inch screens, making the interior not only feel more futuristic but according to Land Rover more enjoyable as well.

A Range Rover Velar will also be auctioned at the East Side House Settlement charity gala on April 13, with proceeds to benefit the East Side House Settlement, a non-profit organization providing education and social services in the Bronx and north Manhattan.

“Velar is now the compelling, stand-out design in its class, showcasing perfectly optimized volume, powerful, taut surfaces and a stunning silhouette,” said Gerry McGovern, Land Rover Chief Design Officer.

Sales of the new Range Rover Velar are expected to start this summer.

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