$13 Million Rolls-Royce Sweptail May Be Most Expensive New Car Ever

Hot on the heels of the Rolls-Royce Sweptail premiering at Villa d’Este, it has emerged that the one-off is possibly the most expensive new car ever built.

Some rumors suggest that the owner who commissioned the unique Rolls spent a casual 10 million pounds ($12.8 million) on it. While speaking to the press at the event, chief executive Torsten Muller-Otvos denied the rumors but did say it was “substantially expensive, substantially expensive,” Car Magazine reports.

If the quoted price tag is indeed accurate, it would likely be the highest sum ever paid for a new car, even after taking inflation into account. It would also make $3+ million hypercars like the Pagani Huayra BC, Bugatti Chiron and custom Koenigseggs seem like bargains.

The Sweptail features the same underpinnings as a regular Phantom Coupe and has bespoke interior and exterior styling inspired by Rolls-Royce models from the 1920s and luxury yachts. When viewed from the front, the most obvious change is the addition of a huge grille said to be one of the largest ever fitted to a modern-day car to wear the Spirit of Ecstasy. The front also includes new lights and a redesigned bumper.

Both the rear and cabin are also dramatically different to a Wraith or any other Rolls. One interesting element of the interior is that at the press of a button, a bottle of champagne rises from the rear.

You can catch a look of the Rolls from the Villa d’Este in the video below, courtesy of YouTuber Effspot.



  • Mike Gonzalez

    ewww, 13 millions gone to waste

    • AvarageCarGuy

      I was going to up vote but you have already got 13 vote

  • RS6 Performance Wagon Lover

    Funny that. If I was spending $13 million, I’d want the car to look good.

  • Mr. Crankypants

    $13 mil of butt-fugly

  • brn

    I don’t understand why the trunk has so little space, given the dimensions of the vehicle and no rear seat.

  • Bo Hanan

    To call it ugly is to insult the word ugly.

    • Matthew Daraei

      Fugly is better!

  • Banesto Highland

    Huh…reminds me of the SUX 6000 from Robocop;

    I believe it was based on this…

    • kachuks

      You bet it’s based on something that SUX. Remember that line from the movie?

      “Something with reclining leather seats that goes really fast and gets really shitty gas mileage!”

  • fabri99

    Honestly, I really like the way it looks. I like that it is a one-off too. Too bad I like 13 million euros better.

    • Afi Keita James

      Nice car and beautiful too.

  • sidewaysspin

    Not too bad except from profile where it looks like a van.

  • Craig
    • Knotmyrealname

      That looks better.

  • 12333444333

    Who is this tool giving the walk around… get an education and stop talking like a yob

  • Big Black Duck

    i do like it …but that’s too much for a custom car..

  • TheHake

    I really like it! But I’d take the money.

  • gadgety

    “…minimalist design cues…” What minimalist cues? This abomination at a d’Elegance event… shows why John P Blatchely is so greatly missed.

  • Vassilis

    That’s just silly.

  • thunder bolt

    come on guys, everyone needs a 13 votes up.

  • Swagger

    Anyone who can afford this will undoubtedly pay cash, but let’s play Devil’s advocate. Here in California, tax and registration for this car would be $1.075 million. Assuming a down payment of 20% down, 0% financing and 72 month term, the monthly note would be: $132,142/month.

  • Enter Ranting

    A Wagon Queen Family Truckster for the polo set, but in Mustang blue instead of Metallic Pea.

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