Audi Sport CEO Says RS Crossovers Are More Of A Priority Than A Hardcore R8

While the Audi R8 has been an excellent halo vehicle for the four-ringed brand, fans hoping for a more extreme version better temper their expectations.

In a recent interview with Top Gear, Audi Sport CEO Stephan Winkelmann said creating an RS crossover is more of a priority than developing a hardcore R8. As the executive explained, “We have the R8, and we will do derivatives in different directions. But we have to create a line-up which is more worldwide-sellable than today’s.”

The not so sporty direction of Audi Sport also appears elsewhere as Winkelmann confirmed “lap times are not my priority.”

The former Lamborghini boss also noted he’s focused on things such as electrification rather than a hypercar to challenge the Mercedes-AMG Project One.

The news will probably be a little disheartening to enthusiasts but Winkelmann did reveal the company is working on several new variants of the R8. While he seemed to imply we can expect a rear-wheel drive model in the future, Winkelmann noted “Quattro as a system is not an option for us. It’s a must.”

Of course, Audi is also working on a new S6 and a high-performance S8, so there are plenty of fast cars coming.

Photo Gallery

  • Jay

    Duh, more people can afford crossovers than they can R8’s..

  • Eunos

    I don’t see point in making tall, heavy SUV’s faster. There are cars for that, SUV’s are for mall crawlers and soccer moms

    • Obsequious Lickspittle

      How can we make this fast car better? I know, we’ll put it’s center of gravity 5 inches higher…

  • fabri99

    To quote Donald Trump: “Sad!”

  • Eric

    And an angel just lost her wings…

  • Auf Wiedersehen

    “creating an RS crossover is more of a priority than developing a hardcore R8”

    It’s called Profit Margins

  • Elmediterraneo

    Next Audi Sport models
    S1 : Inline 4 2.0 TFSI 272 PS
    RS Q5 : V6 2.9 TFSI 450 PS
    S6 : V6 2.9 TFSI 450 PS
    S7 : V6 2.9 TFSI 450 PS
    RS6 : V8 4.0 TFSI 600 PS
    RS7 : V8 4.0 TFSI 600 PS
    S8 : V8 4.0 TFSI 600 PS
    RS Q8 : V8 4.0 TFSI 600 PS

SVO-Kitted Land Rover Discovery Embarks On Humanitarian Expedition

This SVO-tuned Land Rover Discovery will travel through Namibia, Zambia, Tanzania and Kenya.

Porsche Employees Rewarded With $11,000 Bonus For 2018 Performance

Porsche will be giving the bonus to around 25,000 employees, and it will be paid with their April salaries.

Geely’s SX12 Production SUV Stays True To Concept Icon’s Styling

Geely’s new SUV will reportedly be available with a 177 HP, 1.5-liter turbocharged engine.

Audi’s New 2.0-liter Four-Cylinder DTM Engine Churns Out More Than 610 HP

Audi’s new 2.0-liter turbocharged four will also have to last an entire DTM season.

Li Xiang Launches With “One” SUV That’s Got Six Seats, Four Screens, Hybrid Powertrain

The Li Xiang One SUV has a 1.2-liter turbocharged engine that acts solely as a range extender.

Geely GE11 Electric Sedan Could Help The Brand Expand In Foreign Markets

The Geely GE11 will be availabe with a 163 HP electric motor and 52 kWh or 62 kWh battery packs.

Hyundai Tucson N Line Wants You To Sit Up And Take Notice

The Hyundai Tucson N Line can be ordered with one of three different powertrains.

Koenigsegg Jesko Gets Pushed Out Of Palexpo Complex As It Departs Geneva

The 1,600PS Jesko needed a push to leave the car show, as it didn’t fire up its 5.0-liter V8 engine.

Facelifted Alfa Romeo Stelvio Spied For The First Time Inside And Out

The facelifted Alfa Romeo Stelvio has undergone some minor interior changes.

600HP Mosquito Supercar Wants To Become Czech Republic’s Brabham BT62

Just like the Brabham BT62, the Mosquito “street-legal race car” will have a seven-figure price.