Audi Sport CEO Says RS Crossovers Are More Of A Priority Than A Hardcore R8

While the Audi R8 has been an excellent halo vehicle for the four-ringed brand, fans hoping for a more extreme version better temper their expectations.

In a recent interview with Top Gear, Audi Sport CEO Stephan Winkelmann said creating an RS crossover is more of a priority than developing a hardcore R8. As the executive explained, “We have the R8, and we will do derivatives in different directions. But we have to create a line-up which is more worldwide-sellable than today’s.”

The not so sporty direction of Audi Sport also appears elsewhere as Winkelmann confirmed “lap times are not my priority.”

The former Lamborghini boss also noted he’s focused on things such as electrification rather than a hypercar to challenge the Mercedes-AMG Project One.

The news will probably be a little disheartening to enthusiasts but Winkelmann did reveal the company is working on several new variants of the R8. While he seemed to imply we can expect a rear-wheel drive model in the future, Winkelmann noted “Quattro as a system is not an option for us. It’s a must.”

Of course, Audi is also working on a new S6 and a high-performance S8, so there are plenty of fast cars coming.

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  • Jay

    Duh, more people can afford crossovers than they can R8’s..

  • Eunos

    I don’t see point in making tall, heavy SUV’s faster. There are cars for that, SUV’s are for mall crawlers and soccer moms

    • Obsequious Lickspittle

      How can we make this fast car better? I know, we’ll put it’s center of gravity 5 inches higher…

  • fabri99

    To quote Donald Trump: “Sad!”

  • Eric

    And an angel just lost her wings…

  • Auf Wiedersehen

    “creating an RS crossover is more of a priority than developing a hardcore R8”

    It’s called Profit Margins

  • Elmediterraneo

    Next Audi Sport models
    S1 : Inline 4 2.0 TFSI 272 PS
    RS Q5 : V6 2.9 TFSI 450 PS
    S6 : V6 2.9 TFSI 450 PS
    S7 : V6 2.9 TFSI 450 PS
    RS6 : V8 4.0 TFSI 600 PS
    RS7 : V8 4.0 TFSI 600 PS
    S8 : V8 4.0 TFSI 600 PS
    RS Q8 : V8 4.0 TFSI 600 PS

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