Mercedes-AMG E63 S Breaks The Rules In New Ad Spots

Mercedes-AMG has just released four commercials for the potent E63 S AMG and appropriately, all of them highlight the luxury sedan’s supercar-like performance.

Our favorite, dubbed ‘Rule On’, shows a stunning matte black E63 S Edition 1 taking to the streets with its thunderous exhaust note and anti-social performance as it drifts through city streets while bellowing plumes of tire smoke.

Making the car so potent is its twin-turbocharged 4.0-liter V8 that produces 604 hp and 627 lb-ft of torque in ‘S’ guise and 563 hp and 553 lb-ft in base E63 form. Naught to 100 km/h takes just 3.3 seconds for the range-topper while the AMG Driver’s package raises the electronically limited top speed of 250 km/h to 300 km/h.

Given enough road and with the AMG limiter disabled, we’re sure the super sedan would exceed 320 km/h (200 mph).

As is often the case with high-end vehicles nowadays, the E63 S has a split personality. Beyond its neck-breaking performance and demonic drift mode, it can be driven solely and comfortably and has one of the most refined and luxurious interiors on the planet.


  • Mind Synthetic

    drift mode, really? i thought MB was supposed to be sophisticated even at amg level. i guess there are plenty of rich younger buyers outthere

    • Jds65

      maybe youre just too old.btw it is mostly younger ppl that buy AMG’s.

      • Mind Synthetic

        Just hit 30 but it is old by todays standards.

    • Silimarina

      Well now that E63 AMG is AWD, drift mode allows the car to be RWD. Plus “drift mode” sounds more cool than “RWD mode”

  • Howstar

    Ahh ‘drift mode’ now I’ll be able to drift better than the pros

    Only in their own minds….