With two NBA Championships, two NBA MVP awards, one scoring title and four NBA All-Star selections under his belt, Stephen Curry is without a doubt one of the most successful basketball players in the world right now.
After helping the Golden State Warriors win another NBA title earlier this month, Curry has entered into a global partnership with Infiniti in the role of global brand ambassador and star in its upcoming global product and brand marketing communications campaigns.
“Stephen Curry’s drive to continue to set new benchmarks both on and off the court is an ideal parallel to the attributes of the Infiniti brand,” said Infiniti chairman and global president Roland Krueger. “Just like Infiniti, he never stops pushing himself. We see the same dedication every day from our team who works tirelessly to exceed the expectations of our customers around the world. This partnership celebrates a shared drive to continue to change the game.”
On his part, Curry commented: “Infiniti is a brand that I’ve known and admired because of its strong heritage of performance, design and groundbreaking technologies. I’m drawn to their brand values and passion for their craft and thrilled to be working with Infiniti to help tell stories of people who are driven to do more to realize their potential”.
Curry’s first Infiniti campaign will focus on the launch of the new Q50 sports sedan this summer.