All-New Audi A8 Teaser Surfaces, Reveals Profile And Some Light Graphics

With the Audi Summit less than a week away in sunny Barcelona, the German automaker has decided to shine more light on its upcoming A8 flagship.

Unlike with most luxury cars in this segment, Audi haven’t exactly done a great job at keeping the A8 away from the spotlight. Naturally, it’s all by design since the car is already on its way to becoming a movie star.

In case you haven’t heard already, the all-new Audi A8 is featured in Marvel’s latest blockbuster movie, Spider-Man: Homecoming, and has already been teased heavily in multiple official videos.

But what does this image tell us? Aside from offering a better look at the car, it’s nothing we haven’t already seen or deducted. The two Prologue-esque profile lines are quite visible though, whereas the LED’s out front look pretty sharp.

That being said, let’s round up what we know so far about Ingolstadt’s new Mercedes-Benz S-Class and BMW 7-Series rival. One of the first things they confirmed, officially, was that the A8 will come with 48-volt mild hybrid powertrains as standard across its range, which ultimately reduces the car’s fuel consumption by up to 0.7l/100km (0.2 mpg US).

They followed that up by showing us just how easily the car can park itself with the help of the Audi AI Remote Parking Pilot. In the video, which you can watch here, the driver exists the car and the A8 does a 180 and reverses itself into the garage.

Then came all the Spider-Man stuff with Tom Holland and comedian J.B. Smoove enjoying some of the car’s active safety tech during a driving test, followed by the web slinger going to his own movie premiere on the hood of the 2018 Audi A8.

Last but now least, yesterday’s sneak preview ad revealed that you can get the A8 with a relaxation rear seat with foot massage, which sounds absolutely delightful.

The Audi Summit takes place in Barcelona on July 11th, starting at 9:30 AM local time (CEST).

  • Miknik

    A4 XXL

    • nastinupe

      The A3 XXXL

  • StrangerGP

    It’ll look even more boring than the current generation.

    • Mynameis Taylor

      I agree

  • Kevin Tay

    All-New A8? Did I read that right? Didn’t know Golf headlights + GLC tail lights = All-New A8. Well done, Audi.

  • KSegg

    What’s the point of an Audi-anything teaser? A teaser suggests they’re coming up with something fresh, new, and exciting.

    Which Audi doesn’t know how to do.

    • Hockeyman

      Yeah. That thing comes for all manufacturers.

      • Silimarina

        What are you talking about? For ex. Mercedes is changing their design with every new generation.

        • Hockeyman

          I guess I’m blind then 😀

          • Mynameis Taylor

            Yep. Mercedes has a fresh design every generation. And they keep getting better

          • Hockeyman

            “Indeed” 😀

  • VW Phaeton was more exciting than this.

    • donald seymour

      Okay, thank you for reading my mind.

  • Bob

    It’s got a strong whiff of VW about it.

  • BlackPegasus

    Who would choose this over the all new Lexus LS or the benchmark Mercedes S-class? 😖

    • S3XY

      Who would choose any of those over a Model S?

      • BlackPegasus

        I would love a Model S over the Lexus and Merc, but lets ne honest, Tesla has neglected the luxury side of its brand. The interiors aren’t exactly what I’d define as luxurious. Not a fair nor equal equivalent to the S-class or Lexus LS.

      • Six Thousand Times

        Anyone who didn’t want to test-engineer it at his own expense?

      • Tumbi Mtika

        Me, because they’re LUXURY sedans.


    OMG Passat door handels

    • ErnieB

      It looks just like a slightly longer Passat!

  • 1998

    I’ve seen this type of design before somewhere….

    Yes, in 2014 and 2008 and also in 1998….

  • nastinupe

    I just hope that they don’t screw up the A7 because I’ve totally given up on the A8.

    • Finkployd


  • Six Thousand Times


    • Mynameis Taylor

      Game changer?

      • Six Thousand Times

        Didja, perhaps, miss the sarcasm?

        • Kaisuke971

          It was hard to tell honestly, you could’ve been an Audi fanboy for all that we know…

  • Mynameis Taylor

    I simply think the Audi is for people who like luxury without the flash in opulence of it. It’s cerainly not an ugly car… I’m sure it’ll have presence when it’s on the road.. but it’s just now jaw dropping. IMO, the S-class is one of the best looking cars on the road.

  • Kagan

    In this picture it looks like a Skoda.

    • Miknik

      IMO it#s a major issue, that all VAG designs now look more or less the same. The same basic design language, just grilles and sometimes slightly different lights (with Seat/Skoda, not even differences in details). Even cars that don’t share platform manage to look incredibly similar. Using details like door handles, mirrors, and whole interiors across the range and across brands helps little either.

      They need a lot more differentiation, I mean if FCA can pull a Jeep Renegade and Fiat500X of the same platform, build in the same factory yet look and feel so different (or compare the heavily related Opel Crossland X and Citroen C3 Cross), why can’t the much less cash strapped VAG?

  • haudit

    There’s a complete failure of imagination in Audi’s design department. It seems all they’re capable of doing is recycling the same styling cues over and over again, with an occasional tweak here, or a new element there.

  • S3XY

    Same boring generic shape. New not impressive LED lights and thats it. I remember when I use to love Audi. Not anymore. Innovation is not apart of the company name.

  • TheBelltower

    Audi had better have something up their sleeve with this. Because the design looks very ordinary.

  • MarketAndChurch

    I would rank it as tied with the 7-series, or maybe slightly behind the 7-series, but just slightly. But both are still behind the S-class. The Passat-Jetta influences are not doing it any favors.

  • Dariush

    well, now make the prologue concept a reality.

  • No surprises here…

  • Elmediterraneo

    Too much teasers killed the teasing. Now with all the details that we’ve saw they can fully reveal it !
    Now about the transmission all models are gonna have an 8 speed Tiptronic gearbox with the Quattro.
    And then about the engines we can expect :
    – A8 3.0 TFSI quattro : Petrol V6 3.0 330 PS (standard Porsche Panamera)
    – A8 4.0 TFSI quattro : Petrol V8 4.0 476 PS (a downgraded version of the Panamera Turbo’s V8)
    – S8 : Petrol V8 4.0 +600 PS (directly shared with the future RS6 and RS7)
    – A8 L W12 quattro : Petrol W12 6.0 608 PS (Bentley Bentayga’s W12)
    – A8 3.0 TDI quattro : Diesel V6 3.0 286 PS (released on the new Q5, replacing the former 272 PS engine)
    – A8 4.0 TDI quattro : Diesel V8 4.0 435 PS (borrowed from the SQ7)
    And of course some plug-in hybrid models e-tron but we can’t predict if the petrol engine would be a 4 cylinder, V6 or V8.

  • Mike Gonzalez

    is that the new Ford 500!?

    • Tumbi Mtika


  • Research Janitor


  • Tumbi Mtika

    Move along folks! Nothing to see here!

  • Tumbi Mtika

    Yep, the A7 is F***ED.

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