Urban Automotive’s Range Rover Velar Is Almost An SVR

As we await the arrival of the Range Rover Velar SVR, UK-based Urban Automotive is offering the next best thing thanks to their distinctive styling package for the advanced SUV.

Aggression was clearly the name of the game when designing this kit as Urban have overhauled the front fascia and fitted bespoke air intakes and new upper and lower grilles with black, horizontal slats. Additionally, the Range Rover lettering found on the hood has been replaced with ‘Urban’.

At the sides, the tuner has fitted a set of 23-inch, forged staggered wheels and painted the brake calipers red. To our eyes, the front is a little too over-the-top but the customizations found at the rear are just right.

There’s a distinctive diffuser, uniquely-shaped quad tailpipes and a beefed-up bumper that works beautifully alongside the bulging arches and the wide tires. From behind, this Velar clearly means business.

No pricing details for Urban Automotive’s Range Rover Velar kit have been announced but deliveries will commence in December.


  • Nordschleife

    This is absolutely perfect. All I would’ve done was kept Range Rover lettering on the front. Range Rover has a winner on its hands.

  • Six_Tymes

    This looks very good.

  • Createmargin

    This is the best looking vehicle!!

  • Bash

    Perfect!!, and love the rear end, and excellent color choice.

  • Knotmyrealname

    Saw one on the road recently – so imposing – so much presence. They’ve really hit the spot.

  • MarketAndChurch

    It’s very hard to make this car look bad.

  • An Existing Person

    By far the best SUV on the market.

  • Ineed911

    This looks excellent. And, I don’t mind the front – heck, next to a Q7, this is like a dream. Add a V8 option (as in current Sport models) and, discontinue the RR Sport – it’s perfect!