BMW and Mini models will come with Amazon’s voice controlled personal assistant Alexa seamlessly integrated, starting from mid-2018.
The cloud-based voice service doesn’t require a smartphone to work, thanks to the built-in SIM card in the vehicle. The service will also enable owners to access a range of services that were previously available only on the Echo devices.
“Voice control first featured in BMW Group cars many years ago, and we are now enhancing its functionality by adding a digital ecosystem, which will open up all sorts of new possibilities that customers can access quickly, easily and safely from their car,” said Dieter May, Senior Vice President Digital Services and Business Models at the BMW Group.
Having a built-in SIM card results in having an online connection anywhere anytime, thus enabling the Alexa’s true seamless integration. Owners will be able to check their appointments, place an online order, find out the weather at their destination or listen to their favorite tunes among other.
“We are excited to work with BMW to bring the Alexa experience to their drivers,” said Ned Curic, Vice President, Alexa Automotive. “Using your voice to enjoy content and interact with Alexa makes a great driving experience even better. We can’t wait for BMW customers to try this out.”