BMW Rolls Out Black And White Logo For Its Exclusive Models

BMW has announced a new logo that’ll be used to market, promote and sell its most exclusive models.

Rather than using the same black, white and blue logo for all of its models, the company will use a simplified black and white logo that also reads ‘Bayerische Motoren Werke’. Black and white badges will also be used by the firm’s most premium models.

BMW hasn’t specified exactly which models will get the elegant new badge but the 7-Series, upcoming 8-Series and i8 are three likely recipients. Future models like the X7 SUV will also be present in the exclusive range of premium BMWs.

Of all the models mentioned, it is the reborn 8-Series that really has enthusiasts salivating. BMW first previewed the vehicle through a stunning coupe concept and a camouflaged M8 prototype a few months ago. Like the 6-Series it replaces, the 8-Series will also be sold in convertible and gran coupe body styles.



  • Shtekeris

    A must have for all the fake M owners.

  • fabri99

    Stop trying to make fetch happen!

  • Auf Wiedersehen

    Great…so now everyone else will have JUST a BMW…..pfft….peasants…

  • Kingsley Mpofu

    While Benz is setting the world on fire with their new hyper car, BMW is doing this nonsense? Sigh stress

  • ToniCipriani ✓pǝᴉɟᴉɹǝʌ

    So… current BMW owners get a free upgrade to this monochrome logo when our badges fade? Nice.

  • Nordschleife

    When marketing teams should be fired.

  • Patrick Bong

    So BMW made a press announcement about updates to their press material? They didn’t even tell us what type of card stock they are using for MY2018 brochures!

    In other important news, BMW legal disclaimers and fine print will move from a 5pt. font to a more legible and consumer friendly 6pt. style.

  • TheBelltower

    Dear BMW,

    Remember all those little GM logos on the side of every GM car? Yeah, more visual boogers don’t make any difference to anyone other than people within the company. You can keep your stinkin’ “Bayerische Motoren Werke Wiener Schnitzel” and save a few cents on each car.

    • f1300

      Oh, please! Wien doesn’t belong neither to Bavaria nor Germany! If you want to troll, please do it at least right.

      • KareKakk


  • Tumbi Mtika

    BMW Rolls Out Black And White Logo For 4 Models

    Fixed that for you.