Hilux Goes To Show Toyota Truck Is Still Invincible After 50 Years

They don’t make pickup trucks much tougher than the Toyota Hilux. And Toyota itself is celebrating that much with the display of the Hilux Invincible 50 show truck at the Frankfurt Motor Show this year.

Celebrating the truck’s 50th anniversary, the Hilux Invincible 50 is based on the pickup known around the world – but not in North America, where its place is taken by the Tacoma and Tundra.

The show truck wears special graphics on its silver bodywork, but there’s more to it than that. It also wears matte black brush guards, wheel arches, under-floor running gear protection, and 18-inch alloys, shod with BF Goodrich all-terrain tires. The truck also wears an aftermarket bedliner and enhanced interior.

Other than that, it’s pretty much like any other Hilux. And there are many of them out there: this year, Toyota expects to sell over 40,000 of them in Europe alone, gunning for the record of 40,104 sold a decade ago.

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  • Bob White

    When will Toyota go to a world mid-size truck? The Hilux is so much better than the Tacoma.

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